Latest Posts (8/573)

Google is rolling out updates to Ads Manager that will give publishers more control over how direct sales ads appear in their reserved ad inventory, based on feedback from partners. the ad A Google spokesperson told Search Engine Land: “We’re rolling out updates to give publishers more control over direct sales offered by Google Ad Manager. These changes will allow publishers to determine where and when ad badges appear in reserved inventory and help ensure…

In a LinkedIn post, Google analyst Gary Illyes reiterated a long-standing guide for website owners: use robots.txt to prevent web crawlers from accessing URLs that trigger actions like adding items to carts or wish lists. Illyes highlighted the common complaint of overloading servers with unnecessary crawler traffic, which often stems from search engine bots crawling URLs targeted for user actions. he he wrote: “Looking at what we’re crawling from complaint sites, too often these are…

There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but for someone new to paid search, all the data can be overwhelming. Where do you start? Are some metrics more critical to success? This article covers some metrics to track to help you make more informed decisions about your marketing strategy. I’m intentionally ignoring the most popular…

A year ago, Google added support for the structured data return policy for the merchant list, and now Google is expanding this support at the organization level. “Today we are adding support for return policies to the organization also, meaning you’ll be able to specify a general return policy for your business instead of having to define one for each individual product you sell,” Google. he wrote. You no longer need to specify a separate…

Of the more than 200 SEO ranking factors, many of the most important ones involve on-page optimization. And how you optimize your website will dramatically affect your search engine visibility. When combined with keyword research, technical SEO, and outline markup, quality content writing can greatly improve on-page SEO. If you’re looking to improve your business’s search engine placement, it’s worth examining why on-page factors are important and how you can optimize them for the best…

Google is ramping up its connected TV ad offerings with the launch of the Google TV network to more than 20 million monthly active Google TV and Android TV OS devices. why does it matter Connected TV viewing continues to grow, with more than 150 million people watching YouTube on their TV screens every month. The new Google TV network allows advertisers to reach this growing audience through targeted in-stream video ads. Why we care…

People always complain that there’s something wrong with Google’s search results, but what’s wrong with search results for queries with the acronym “SEO” is in a class by itself and has must be seen to be believed. Anomalies in search results An anomaly is something that departs from the norm or from what is expected. Most of the time when there is something wrong with the search engine results pages (SERPs), the anomaly is explainable….

Have you noticed a drop in your search rankings lately? Feeling frustrated and anxious about your website’s performance? Given the state of SEO last year, we’d be surprised if it didn’t. As the search landscape continues to evolve, we’re seeing increased volatility, with high-quality content often overtaken by spam pages. And with Google’s algorithms getting more and more complex, traditional best practices just don’t seem to cut it anymore. So what does this mean for…

Noida (Uttar Pradesh) [India]June 11: Web Zodiac, a full-service digital marketing agency, is proud to announce its sixth anniversary. For the past six years, Web Zodiac has been at the forefront of helping businesses around the world achieve success through innovative and effective digital marketing strategies. Since its inception, Web Zodiac has been dedicated to providing top-notch digital marketing services, with a particular focus on Search Engine Optimization (SEO). The agency’s commitment to excellence has…