A year ago, Google added support for the structured data return policy for the merchant list, and now Google is expanding this support at the organization level. “Today we are adding support for return policies to the organization also, meaning you’ll be able to specify a general return policy for your business instead of having to define one for each individual product you sell,” Google. he wrote.
You no longer need to specify a separate return policy for each individual product you sell. Now you can have a return policy that applies to your entire organization.
More details Google explained that adding an organization-level return policy can help reduce the size of structured product data tagging and make it easier to manage your return policy in one place. It will also help you display your return policy in the snippets of many search appearances.
Google said it’s “especially important” to add a return policy to your organization’s structured data “if you don’t have a Merchant Center account and want to be able to provide a return policy for your business.” “Merchant Center already allows you to provide a return policy for your business, so if you have a Merchant Center account, we recommend that you define your return policy there,” Google added.
Google said that if your site is an online or local business, it’s recommended to use one of the OnlineStore or LocalBusiness organization subtypes.
how it looks Here’s a mockup from Google of how the return policy looks in Google Search results:
trying this Google said you can try return policies defined in your organization’s structured data using the Test rich results by submitting the URL of a page or code snippet. Using the rich results test tool will allow you to confirm whether your markup is valid or not.
Here’s what the tool looks like:
Why we care If you’d like an easier way to implement this return policy across all of your products on your site, you can now do so at the organization level.
This can save you time and effort, while providing more data for Google to display in search results about your search listings.
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