Adaptation is the key to success with any marketing channel. What worked well years ago probably doesn’t work as well, if at all, for various avenues like email, social media, SEM, branding, and of course SEO. There are many misconceptions about search engine optimization, and perhaps the biggest of them all is that SEO is dying. Don’t be fooled: SEO is not dying, but it is evolving into much more than it has been for…

Google has officially completed its March 2024 core update, ending more than a month of web ranking volatility. However, Google didn’t confirm the rollout’s conclusion on its data anomaly page until April 26, a full week after the update was completed on April 19. Many in the SEO community had been speculating for days whether the turbulent update was over. The delayed transparency exemplifies Google’s communication problems with publishers and the need for clarity during…

Google’s March 2024 Core Update has now finished rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. This was a big core update, where Google said that this core update is more complex and involves changes to several core systems, while ending the standalone useful content update. Google didn’t tell us until April 26th, 52 days after the rollout started, which ended on April 19th. A Google…

Alphabet’s global revenue rose 15% to $80 billion, up from last year’s 3% year-over-year increase. By the numbers. Google Search revenue rose 14% to $46 billion annually in the first quarter of 2024 compared to $40 billion in the first quarter of 2023. This caused Google’s overall advertising revenue to rise 13% to $61 billion annually in the first quarter of 2024, compared to $54.5 billion in the first quarter of 2023. The biggest jump…

Google has served “billions of queries” with its generative AI features and plans to “further expand the types of queries we can serve our users.” So says Sundar Pichai, CEO of Alphabet/Google, speaking during Alphabet’s Q1 2024 earnings call. AI overviews, which Google introduced in the U.S. in late March and the U.K. earlier this month for a small portion of queries, are also driving search usage, according to Pichai: “Based on our testing, we’re…

As the accounting landscape is constantly evolving, adaptability is key. Companies seeking business growth must shift to leveraging digital strategies to win. Search engine optimization stands out as a powerful tool to attract customers. In this article, we’ll look at some ways accounting firms can leverage SEO for more CAS clients. Before putting a strategy into play, it’s key to understand what SEO is and why it’s important. SEO is optimizing website content and structure…

Today’s SEO landscape is full of uncertainty, marked by: Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but sure death. But what are your options? A possible escape route is Product-led SEOthat focuses your strategy on the needs, pains and desires of your customers. This article will help you transition from a keyword-centric SEO strategy to a customer-centric SEO strategy, offering practical…

Alphabet Inc., the parent company of Google, announced its first quarter of 2024 financial results today. While Google posted double-digit growth in key revenue areas, the focus was on its developments in AI, dubbed the “Gemini era” by CEO Sundar Pichai. The numbers: 15% revenue growth, expanded operating margins Alphabet reported first-quarter revenue of $80.5 billion, up 15% year over year, beating Wall Street projections. Net income was $23.7 billion, with diluted earnings per share…

In a recent episode of Google’s Search Off The Record podcast, team members worked with Gemini to explore SEO-related content creation. However, their experiment raised concerns about factual inaccuracies in relying on AI tools without proper verification. The discussion involved Lizzi Harvey, Gary Illyes, and John Mueller taking turns using Gemini to write sample social media posts about technical SEO concepts. While analyzing Gemini’s output, Illyes highlighted a limitation shared by all AI tools: “My…

Google has published a research paper on a new technology called Infini-attention that allows it to process large amounts of data with “infinitely long contexts” while being easily embedded into other models to vastly improve their capabilities. This last part should be of interest to those interested in Google’s algorithm. Infini-Attention is plug-and-play, meaning it’s relatively easy to plug into other models, including those used with Google’s core algorithm. The part about “infinitely long contexts”…