If you run affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone lists. They optimize incredibly well for high-intent shopping phrases. You see substantially higher conversion rates because of the trust they add to the referral. Mainstream media adds credibility to your brand. Adding media company logos to your brand’s PR bar helps increase buyer trust and conversions. The benefits don’t stop there. As an…

Microsoft Store ads are expanding globally, introducing new features to streamline advertising and expand reach, as evidenced by the success of Miracle Games. Microsoft announces expansion of Microsoft Store ads to more than 150 regions worldwide. Announced at the company’s annual Microsoft Build conference, the expansion was just one of several updates to the Store Ads platform. Along with global expansion, Microsoft introduced new features and improvements to simplify the advertising process and expand reach….

A recent Google SEO Office Hours included a question about whether a security header confers an influence on ranking. It’s not as far-fetched as it seems at first glance because a security header like the HSTS header plays an important role in ensuring a secure HTTPS connection, and HTTPS is a lightweight Google ranking signal. HSTS security header A header is a response that a server provides to a browser (or crawler). The most well-known…

At a Google SEO Office Hours, Google’s Martin Splitt answered a question about structured data validation and how Google’s validator can show different results than the Schema.org validator. Validation of structured data Both Google and Schema.org provide tools to validate whether structured data is correct. Google’s tool is called Test rich results. Schema.org’s tool is called Schema markup validator. Google’s tool validates structured data and also provides feedback on whether the tested structured data meets…

Google is rolling out an update to its cloud-based machine learning platform, Vertex AI, that brings support for generative capabilities. This addition makes advanced generative AI models accessible to people and businesses beyond the realm of data science and engineering. Enabling access to advanced generative AI models Generative AI support in Vertex AI gives users access to Google’s extensive generative AI models. These models cover various types of content, including text and chat, images, code,…

Google’s language model, Bard, is getting a major update today that aims to improve its logic and reasoning capabilities. Bard Chief Product Officer Jack Krawczyk and Bard Vice President of Engineering Amarnag Subramanya announced in a blog entry. A leap forward in reasoning and mathematics These updates are intended to improve Bard’s ability to handle math tasks, answer coding questions, and handle string manipulation prompts. To achieve this, developers incorporate “implicit code execution”. This new…