Google has unveiled Gemini, its most advanced and capable artificial intelligence (AI) model with advanced multimodal capabilities. This innovative model represents a leap forward in AI technology, offering state-of-the-art performance compared to existing large language models (LLMs). Sundar Pichai, CEO of Google and Alphabet, emphasized that AI is shaping a profound technological change, which may exceed the impact of the mobile and web revolutions. He highlighted the importance of AI in driving innovation and economic…

Google today announced Gemini, a large multimodal language model, and has confirmed that the AI ​​model will be added to Search and Ads in the coming months. Twins in search. Gemini will be available in Search, Ads, and other products in the coming months. But Google Search is already testing Gemini, which has reduced Search Generative Experience response latency by 40% for English in the US and brought unspecified quality improvements. What is Google Gemini?….

Reddit, a diverse social media community for sharing news, highlighted the hottest trends of 2023 in its annual Reddit roundup. While it continued to host a variety of interests, including business and marketing, the year marked a significant increase in subreddits devoted to knowledge and serious discussions, presenting a valuable opportunity for marketers. Screenshot from Reddit, December 2023 Most popular subreddits and communities Notably, subreddits like r/todayilearned ir/NoStupidQuestions saw an increase in viewership, rising to…

Google Analytics 4 audiences can now be easily created and applied to Google Ads. Marketers now have the ability to create Analytics audiences, including predictive audiences, through the Audience Manager feature and during the campaign creation process. Why we care This new capability helps marketers better understand their audience using Google Ads. It allows them to make smarter decisions, tailor their efforts to connect with their audience, and optimize their strategies for better performance. What…

The buying journey of a B2B buyer is very different from that of a B2C buyer. With the right strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Here are top tips to ensure your SEO strategy is set up for success at every stage of the B2B buyer’s journey. Understanding the B2B buyer’s journey The buyer’s journey can still be viewed through the lens of the traditional purchase…

Google’s November 2023 Core Update took about 26 days to fully roll out and was completed on November 28. Now that the update is done, I wanted to share some data on how this November Core Update compares to the October 2023 Core Update data. In summary, the data shows that the November 2023 core update was more volatile than the October 2023 core update. Overlapping updates. Although the October 2023 core update had a…

For years, CTV and linear television have been battling for viewership numbers. And CTV seems to be coming out on top. Consumers are looking for more flexibility and lower costs cut cords en masseresulting in CTV audience linear superlative. with ~230 million For US users only, CTV offers a clear opportunity for advertisers to reach new audiences. But viewership numbers aren’t the only draw. With a variety of results-focused capabilities, CTV has turned TV screens…

Google Search Console will stop reporting product search results in Search Console performance reports and the Search Console API starting January 2024. Websites with product pages will soon no longer be clickable in the search appearance filter and see product results option. announcement Google published this news around 3:45am ET on X, saying: “Earlier this year, Search Console split the search appearance of product results into two: merchant listings and product snippets. As a result…

Search engine optimization (SEO) is a set of strategies and techniques used to increase the visibility of a website or web page in search engine results. SEO is important for WordPress websites because it helps ensure that your content is seen by the right people. SEO involves optimizing the content, structure and code of your website to make it easier for search engines to understand and index your content. This includes optimizing titles, meta descriptions…

SEO can be a cheap and effective way to get traffic to your small business website. Business owners and SEO experts said that a good URL and strong meta descriptions are key. But don’t stuff your content with keywords or copy copy from other websites. This article is part of “Small Business Marketing,” a series that explores the basics of marketing strategy for SBOs to win new customers and grow their business. Loading Loading something….