How to build a strategic SEO process
I’ve worked in SEO for a long time and I’m still surprised when I ask new clients to see their old agency’s SEO strategy. 99% of the time, there is nothing documented. In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. You’ll learn my four-step process, and I’ll even advise you on what to charge. Let’s dive in. An SEO strategy is not a list of…
Read More »It’s time to shift your focus beyond media
If you run affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone lists. They optimize incredibly well for high-intent shopping phrases. You see substantially higher conversion rates because of the trust they add to the referral. Mainstream media adds credibility to your brand. Adding media company logos to your brand’s PR bar helps increase buyer trust and conversions. The benefits don’t stop there. As an…
Read More »Microsoft Store announcements go global and new features revealed
Microsoft Store ads are expanding globally, introducing new features to streamline advertising and expand reach, as evidenced by the success of Miracle Games. Microsoft announces expansion of Microsoft Store ads to more than 150 regions worldwide. Announced at the company’s annual Microsoft Build conference, the expansion was just one of several updates to the Store Ads platform. Along with global expansion, Microsoft introduced new features and improvements to simplify the advertising process and expand reach….
Read More »Google responds if security headers offer ranking influence
A recent Google SEO Office Hours included a question about whether a security header confers an influence on ranking. It’s not as far-fetched as it seems at first glance because a security header like the HSTS header plays an important role in ensuring a secure HTTPS connection, and HTTPS is a lightweight Google ranking signal. HSTS security header A header is a response that a server provides to a browser (or crawler). The most well-known…
Read More »Why does Google’s structured data validator show errors while the official schema version does not
At a Google SEO Office Hours, Google’s Martin Splitt answered a question about structured data validation and how Google’s validator can show different results than the Schema.org validator. Validation of structured data Both Google and Schema.org provide tools to validate whether structured data is correct. Google’s tool is called Test rich results. Schema.org’s tool is called Schema markup validator. Google’s tool validates structured data and also provides feedback on whether the tested structured data meets…
Read More »Google Cloud introduces support for generative AI in Vertex AI
Google is rolling out an update to its cloud-based machine learning platform, Vertex AI, that brings support for generative capabilities. This addition makes advanced generative AI models accessible to people and businesses beyond the realm of data science and engineering. Enabling access to advanced generative AI models Generative AI support in Vertex AI gives users access to Google’s extensive generative AI models. These models cover various types of content, including text and chat, images, code,…
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7 ways to maximize your landing page conversions
Creating a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it is essential to elevate your page beyond aesthetics. So are you ready to learn the secrets of high converting landing pages? Join conversion rate optimization experts in this webinar to learn everything you need to know about creating landing pages that increase ROI. Learn more by registering and attending “7…
Read More »Google improves Bard’s reasoning skills
Google’s language model, Bard, is getting a major update today that aims to improve its logic and reasoning capabilities. Bard Chief Product Officer Jack Krawczyk and Bard Vice President of Engineering Amarnag Subramanya announced in a blog entry. A leap forward in reasoning and mathematics These updates are intended to improve Bard’s ability to handle math tasks, answer coding questions, and handle string manipulation prompts. To achieve this, developers incorporate “implicit code execution”. This new…
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The Google Bard update has improved data and math analysis and Google Sheets exports
Google has released two updates to Google Bard, its AI chat bot. The first update is to improve Bard on math tasks, coding questions and string manipulation. The second update allows you to export tables generated by Bard directly into Google Sheets. Improved data analysis and math. Google Bard has a new technique called “implicit code execution” that helps it “detect computational cues and execute code in the background,” according to the company. he wrote….
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How customer experiences are redefining local marketing online and offline.
The best brands set themselves apart by creating positive and seamless customer experiences as soon as a customer finds one of your locations, online or in person. The exceptional ones local experiences, which we define as the intersection of local marketing and customer experiences, are essential to generating positive brand perceptions, delighting customers, and energizing brand advocates. These experiences are a comprehensive journey that begins when a consumer searches for your brand and extends after…
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