A brown cardboard price tag with a twine string and a black dollar sign symbol, influenced by the Link Tax Law, set against a dark gray background.

Google limits news links in California over proposed ‘Link Tax’ bill.

Google announced which plans to reduce access to California news websites for a portion of the state’s users. The decision comes as Google prepares for the potential passage of the California Journalism Preservation Act (CJPA), a invoice require online platforms like Google to pay news publishers to link to their content. What is the California Journalism Preservation Act? The CJPA, introduced in the California state legislature, aims to support local journalism by creating what Google…

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Google's CEO Sundar Pichai Interview

Google’s CEO on what search will look like in 10 years

Sundar Pichai, CEO of Google and Alphabet, sat down for a discussion on AI that inevitably focused on the future of search. He explained his search and the role of websites, insisting that the only thing that is different is the technology. These are the early days The interviewer asked if Sundar was taken aback by how quickly AI has advanced recently. The CEO of Google made it clear that Google was really at the…

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Query Deserves Ads

The query deserves ads is where Google is headed

Google CEO Sundar Pichai recently spoke about the future of search, asserting the importance of websites (good news for SEO). But how can this be if AI is supposed to make search engines obsolete (along with SEO)? Search vs Chatbots vs Generative Search There is a lot of discussion about AI search, but what is always missing is a delineation of what is meant by this phrase. There are three ways to think about what…

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TikTok launches a series of monthly trending summaries and content tips

TikTok tests virtual influencers for video ads

TikTok is developing AI-powered virtual influencers that will be able to compete with human creators for lucrative advertising contracts. The new AI avatars can read video ad scripts created from requests submitted by brands and sellers on the TikTok Shop. However, this feature is still in the testing phase, so everything is reportedly subject to change The information. Impact on sales. During testing, TikTok researchers discovered that AI avatars have not generated as many e-commerce…

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Chase launches first bank-led media network

Chase launches first bank-led media network

JPMorgan Chase launched Chase Media Solutions, a new digital media business. It is the first bank-led media platform, enabling advertisers to send relevant promotions to around 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022, a key component of Chase’s two-sided commerce platform. Chase Media Solutions was announced on April 3. Why we care Over the past few years, many retailers have added new revenue streams by creating Retail Media Networks…

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How advertisers can take advantage of vertical video

How advertisers can take advantage of vertical video

Vertical video has become the primary format for advertisers, proving its value across multiple industries and categories. Historically, video ads were adapted to the traditional 16:9 landscape format, primarily on television. However, the emergence of mobile social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. This shift transforms storytelling from the long 60- and 120-second segments that captivated a sit-down, distraction-free audience to a dynamic,…

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Google Core Update Volatility, Missing Useful Content Update, Dangerous Google Search Results and Google Ads Confusion

Google Core Update Volatility, Missing Useful Content Update, Dangerous Google Search Results and Google Ads Confusion

For the original version of iTunes, click here. This week we explained that the Google March 2024 core update is still rolling out 38 days later, but we’ve seen more volatility this week. Just a reminder that Google’s useful content update no longer exists. Google’s Gary Illyes again says that core updating and indexing are independent. Google responded to complaints about dangerous and harmful search results. Google says that ranking well in other verticals like…

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How the Google-Reddit Partnership Affects Brand Management

How the Google-Reddit Partnership Affects Brand Management

The Google-Reddit partnership is a major development that is reshaping online brand management. This partnership allows Google to access Reddit’s data API to improve product search results with real-time content from the Reddit platform. As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence and ensure it thrives. The impact of the association on brand management The importance of maintaining a positive brand image in…

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Search Central Live Romania 2024

Google Search Central Live Romania 2024 Recap

Mihai Aperghis (@mihaiaperghis), an SEO we reference here from time to time, is also an expert on Google products and attended the Google Search Central conference call the other week. He wrote this blog post and I’m posting it here as a very rare guest post on this site. Because? (1) Mihai rocks and (2) this site is about community and product experts are the essence of the Google community. I (Barry) personally was unable…

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Why Americans Trust Google More Than School |  state

Why Americans Trust Google More Than School | state

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