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Ed Zitron wrote a piece called The Man Who Killed Google Search. It details how Prabhakar Raghavan, Google’s former head of ads, led a coup so he could run Google Search, and how an email chain in 2019 started a cascade of events that would lead him to put it on the ground said Everyone in the SEO/SEM space is talking about this article and I went back to SEO on fire. If you haven’t…

Over the last few days, while I was offline, the SEO chatter around Google search ranking volatility continued to be very intense. Google’s tracking tools seemed to calm down a bit, but the chatter is still very hot. All this while the Google March 2024 Core Update is still rolling out 51 days later. There are many places that are seeing more and more movement, not all for the better. Those affected by the September…

For a long time, optimizing web pages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize their content and page elements to rank well for that term. However, this hyper-focused keyword approach is now considered outdated in many cases. Today, searcher behavior, query intent and the buyer’s journey are more important than targeting individual keywords. Queries have become more conversational and users want…

I often hear “SEO is impossible to understand” or that SEO is opaque, expensive, a scam, or just for developers. I’ll grant you: SEO isn’t easy, there’s no quick fix, and there’s always more you can do. But there are many SEO tasks you can tackle to start improving the signals that search engines use to rank your website. So let’s go with this SEO 101. Overview: What is Search Engine Optimization (SEO)? SEO is…

On-page optimization involves refining various elements of a website to align with search engine algorithms. With the help of Ellis Services LLC, businesses can optimize headings, meta tags and content structure while integrating local references to effectively resonate with local audiences. Off-page optimization efforts extend beyond the boundaries of a website, and include activities such as social media engagement, community engagement, and content creation. These efforts amplify a company’s online authority and expand its reach,…

Google has once again delayed its plan to remove third-party cookies from the Chrome web browser. The latest postponement comes after ongoing challenges to reconcile feedback from industry players and regulators. The announcement was made at Google’s joint quarterly report with the UK’s Competition and Markets Authority (CMA) on the Privacy Sandbox initiative, which will be published on 26 April. Chrome’s phasing out of third-party cookies has been pushed back to 2025 Google states “will…

Google revised its documentation on favicons to add definitions in response to user questions received about favicons and what to use. The updated version of the documentation is significantly better because it explains the difference between the legacy favicon form and the newer version. Favicon A favicon is a visual representation of a site and, when executed correctly, can draw attention to itself on search engine results pages (SERPs) and encourage more clicks. The favicon…

Total retail e-commerce sales worldwide account for $6.33 billion in 2024 and are expected to surpass the $8 billion mark in 2027. In comparison, in 2014 this figure was only $1.336 billion, which means that more and more people online shopping and that the web has become the perfect medium for retailers. If the Internet is now a crucial means of sales, search engines are its main marketing engine. According to the Digital Report 2023,…

Google’s SVP overseeing search, Prabhakar Raghavan, recently warned employees in an internal memo that the company’s search division is facing a “new operational reality” with fewer resources, according to a CNBC report. The memo comes amid concerns about softening revenue and user engagement metrics for Google’s main search product. Recent quarters have seen weaker-than-expected growth in search queries and engagement. The memo raises questions for SEO professionals and website owners about how Google’s changes may…