COLORADO SPRINGS, Colo., June 17, 2024 /PRNewswire/ — Intero Digital, a leading innovator in digital strategy solutions, is pleased to announce the release of Intero GRO (Generative Response Optimization), a proprietary breakthrough in generative engine optimization (GEO). This state-of-the-art service is designed to optimize websites for higher placement and ranking and to improve performance in both traditional search engine results and AI-powered search engines, which are moving to a more conversational and response-based search experience.

“Generative SEO isn’t just the future, it’s the present,” said Christina Adame, VP of SEO at Intero Digital. “Only ChatGPT has it 200 million monthly active users, so the way we search for information is changing radically and changing rapidly. With our patented GRO, we are setting the stage for next-generation digital marketing, where AI is not just a tool, but a central player.”

As artificial intelligence (AI) technologies become increasingly central to research, Intero GRO places agency clients at the forefront of this transformative wave. By adding Intero GRO to the existing services and strategies offered by Intero Digital, brands can fully leverage the capabilities of AI engines, paving the way for substantial growth and competitive advantage as AI plays a bigger role in search. Recent data suggest that up to 60% of organic traffic can be influenced by AI-powered searches, so it’s essential that businesses adapt and stay ahead of the curve.

“This new GRO service expands on the principles of traditional SEO and is also tuned to harness the potential of generative AI models,” said Intero Digital’s co-CEO. Danny Shepherd. “Through meticulous AI research and analysis, we can develop tailored strategies that align our clients’ content with AI algorithms, improving visibility and influence in AI-powered search results.”

Intero’s Generative Response Optimization (GRO) uses a comprehensive set of cutting-edge techniques to maximize online visibility and improve brand engagement:

AI Overview Keyword Insights and Topic Analysis: We delve into AI-based analytics to identify queries that trigger specific AI responses and perform trending analysis on related content, optimizing keyword visibility. Brand Perception Intelligence: By examining how AI-advanced search engines such as ChatGPT, Gemini and Copilot view your brand, we develop strategies to positively influence that perception and strengthen your brand’s digital footprint. Competitor Research and Discovery: We identify your AI-recommended competitors for crucial keywords and analyze their strategies, unlocking growth opportunities and refining our approach to outperform the competition. Content Optimization for AI: Our approach ensures that content is high-quality, authoritative and engaging by improving its structure and clarity, and incorporating sources, statistics and quotes from credible experts. We prioritize natural language processing for keywords and use plain language, bullet points, and a conversational tone to increase relevance and user engagement. This helps AI systems understand, summarize and highlight your content in AI-generated results. Structured content creation and optimization: We craft and refine the structure of your content with clear organization and outline markup, ensuring it’s easy to understand for both traditional search engines and AI. This increases visibility and engagement on various types of content, including FAQs, reviews, and detailed information pages. Our approach ensures that AI can easily summarize your content and that it is optimized for modern search environments, improving user experience and increasing engagement. Technical SEO and Accessibility: We address the technical aspects by solving crawling and indexing issues, optimizing HTML tags, and ensuring mobile-friendliness and fast loading speeds. These improvements allow AI models to efficiently access and understand your site’s content, improving discovery and ranking.

“Deepening the understanding and preferences of generative AI allows us to revolutionize the way our customers interact with digital ecosystems. We’re not just participating in the market, we’re creating it,” said Shepherd.

“The future is happening faster than ever,” he said Scott Lowenstein, Director of AI at Intero Digital. “With GRO, our customers will be ahead of the curve.”

Join us and GROW your future

Click here to learn more about Intero GRO and how Intero Digital can transform your digital strategy or contact us at 719-725-6400.

Everything Digital is a full-service digital marketing agency that transforms insights into real impact by combining technology, strategy and multi-channel expertise to deliver marketing excellence and deliver exceptional results.

If you would like more information on this topic, please send an email Ethan Vassar at [email protected].

Contact: Ethan Vassar

E-mail: [email protected]

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