Latest Posts (2/503)

Meta’s AI assistant, powered by the new Llama 3 model, will now incorporate real-time search results from Google and Bing. This integration marks a step forward in the capabilities of the AI ​​assistant and its potential impact on the search industry. You can access Meta AI on Facebook, Instagram, WhatsApp, Messenger, and the recently launched Meta.ai desktop experience. Google and Bing + Meta search Meta is integrating Google and Bing results directly into its AI…

Organic search traffic fluctuates. It’s never static due to Google algorithm updates, changes in the layout of search results, and competition. Fluctuations have been spectacular in 2024, the biggest in years. I have corresponded with many legitimate, non-spammy companies whose sites have lost a lot of traffic. Most don’t know why. Here’s how to identify pages with traffic losses and why. Search Console Google Search Console is the fastest way to identify pages that have…

The WordPress Security Scanner WPScan’s 2024 WordPress Vulnerability Report draws attention to WordPress vulnerability trends and suggests the kinds of things website publishers (and SEOs) should be aware of ). Some of the report’s key findings were that just over 20% of vulnerabilities were classified as high or critical threats, with medium severity threats at 67% of reported vulnerabilities, representing the majority Many consider medium-level vulnerabilities to be low-level threats, but they are not and…

Searchers who expect a website to always be available may be disappointed when they encounter a 503 status code. However, a short downtime is perfectly acceptable. During the April edition of Google Search Central SEO Office Hours, a question was raised about the potential impact of intermittent posting of 503 “Service Unavailable” status codes. Gary Illyes, a trends analyst for Google webmasters, clarified the position of the search engine. “Posting a 503 status code for…

Advertisers may be able to buy ads on Meta’s Threads platform as early as the second half of this year. This according to Digiday (subscribe required) report that cites multiple sources. Why we care: Brands and marketers will soon have another way to reach their target audience. While Threads isn’t on the level of Facebook or Instagram (2 billion monthly active users), Threads gained 50 million followers in its first 24 hours of launch last…

Mozilla has implemented a performance update to its Firefox web browser that could translate into faster website load times – welcome news for SEO professionals and their clients. The Technical details they involve moving certain tasks, specifically gzip and brotli content decompression, away from the browser’s main processing thread. While this may sound complex, the result is quite simple: web pages load faster and feel more responsive when using Firefox. Network decompression (gzip, brotli) has…

Brave Search introduced a new AI answer engine called Answer with AI. It will produce “synthesized” AI-generated responses from multiple sources for any query. What is Answer with AI? AI Answer, as the name suggests, uses AI to generate answers to queries directly in the search results. This bold new search feature appears above organic search results. The format varies slightly, depending on the type of query. At the bottom, Brave includes a section called…

Remember how painful iOS 14 was for performance marketers? An even more seismic shift is coming, and many marketers are still unprepared. Yes, I’m talking about the imminent death of third-party cookies. If you’re reading this article, this is probably the 1,000th time you’ve heard it mentioned. And that might be part of the problem: “the death of cookies” might now be one of those familiar phrases you pass by without realizing the depth of…

The rise of AI content creation has been a game changer, for better or for worse. On the one hand, you have advantages such as: Improved efficiency. Powerful content ideation. Quick research. These efficiencies have allowed SEO programs to move faster and have resulted in cost savings, added value and, in some cases, increased revenue. On the other hand, you have problems like: Generic content. Badly written text. Ineffective content. These drawbacks can lead to…

Google has ended support for the video carousel markup documentation (limited access) and associated rich results because after testing structured data they realized it was not useful at scale. Publishers of sites that use this specific structured data do not necessarily have to remove it; other search engines may find them useful. However, Google will not use it for rich results. Google removed a paragraph from the documentation section labeled “Video with key moments in…