Latest Posts (3/502)

Google faces accusations of bias and bias, with accusations pointing to favoritism to specific platforms in its search results. Critics argue that this violates fair trade practices and lacks transparency, calling for more regulatory oversight. The bias controversy stemmed from a high-ranking online post, which quickly gained attention and generated speculation on Google’s search engine results pages (SERPs). Although there was no concrete evidence, this incident sparked debates about the reliability of search engine algorithms….

Google’s Structured Data documentation for vacation rentals has recently been updated to require more specific data in a change that is more of a clarification than a change in requirements. This change was made without any formal announcement or changelog entry on the developer pages. Structured data of vacation rentals These types of specific structured data make vacation rental information suitable for rich results specific to that type of rental. However, it is not available…

Google has released a new “ad intent” format for its Auto Ads program. This format inserts links and anchors into publishers’ site content to serve contextual ads and search results in dialog boxes. The ad intent format aims to display relevant ads and information based on page content and visitor interests. When visitors click on dynamically generated links or anchors, an overlay dialog opens that displays organic search results and associated advertising. Google explains in…

Google is introducing new generative imaging tools for Demand Gen advertisers worldwide. These AI-based tools can quickly produce high-quality image resources with just a few clicks. Google is also rolling out a new Generate More Like This feature, which allows advertisers to create similar versions of existing images that perform well. Why we care Leveraging AI to create unique, high-quality image assets can save you time, money and resources, resulting in more efficient campaign management….

Ad strength is not a “major factor” that prevents a keyword from going to auction, despite what some advertisers may believe. This is according to Google Ads link Ginny Marvin. Ad strength. In response to a post on X from an advertiser who said “Ad strength is a big factor in keeping a keyword from going to auction due to ad rank,” Marvin. he wrote: “The strength of the ad is not being used Ad…

Google announced the rollout of new generative AI capabilities for Demand Gen campaigns in Google Ads today. The tools, powered by Google’s artificial intelligence, will allow advertisers to create high-quality image assets using text prompts in just a few steps. AI-powered creative features aim to enhance visual storytelling to help brands generate new demand across Google platforms including YouTube, YouTube Shorts, Discover and Gmail. Michael Levinson, vice president and general manager of social, local and…

Google Search Console has released a security update on managing user controls and permissions where you can better manage ownership tokens. Ownership tokens are used when people verify your site in Search Console, Merchant Center, and other Google products, and sometimes people who had access to your profiles in the past should no longer have access. This updater makes it easier to manage that access and removes those tokens and permissions when they’re no longer…

A recent post from a prominent social media site quickly climbed Google’s search engine results pages (SERPs), sparking user debate over whether specific platforms are likely to receive preferential treatment. Users questioned whether the search engine’s algorithms were fair, and some suggested that Google might favor some social media platforms over others in the digital realm. However, others noted the high volume of interactions and shares the post received. Regardless of the theories, Google insists…

Tech news rag The Verge has published a 700-word article filled with Google Gemini-generated content and a heavy dose of sarcasm that has been beating out the most in-depth, well-researched, and arguably most useful human-written content in the publications of the competitive consultation [best printer 2024]. Sound familiar? It should. We wrote about exactly this a little over a year ago in How The Verge Played Google with their “best printer 2023” article. Why we…

SEO is in turmoil right now. Between tons of algorithm updates and Search Generative Experience (SGE) reports taking over the SERPs, there is a lot of uncertainty and anxiety about the way forward. For me, it’s the perfect time to bring back into focus some little-used SEO research initiatives that we know are effective. My list includes: Keyword trend analysis. Customer research. Analysis of non-content search channels. SERP analysis for “striking distance” keywords. By the…