4 Google Ads custom columns you should be using and why
If you’re a control-loving performance marketer like me, Google hasn’t given you much to smile about lately in its rush into an AI-driven world. But there is one that has the potential to provide incredibly useful nuance and customization of PPC reports for marketers who know how to use them. Yes, I’m talking about custom columns, my favorite Google update of 2022. In this article, you will learn: What are custom columns? Why Marketers Should…
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Google Analytics 4 Audience Builder gets six new dimensions and metrics
Google has added six new dimensions and metrics to the new Google Analytics 4 Audience Builder. These metrics should help you track your website metrics and goals in more detail using the audience builder tool. hearings New metrics and dimensions. The five new dimensions added to the audience builder in Google Analytics 4 include: Country Manual term (UTM term) Mobile device information Minute New vs Return New metrics added to Audience Builder in Google Analytics…
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The new e-commerce exploit affects WooCommerce, Shopify, WooCommerce and Magento
A serious hacking attack has been exploiting e-commerce websites to steal user credit card information and to spread the attack to other websites. These hacking attacks are called Magecart-style skimmers and are spreading around the world through various e-commerce platforms. Attackers target various e-commerce platforms: Magento Shopify WooCommerce WordPress What does the attack do? Attackers have two goals when they infect a website: 1. Use the site to spread to other sites 2. Steal personal…
Read More »Twitter’s US ad revenue falls 59%
Linda Yaccarino became CEO of Twitter today, and she has a tough job ahead of her. That’s because Twitter’s ad revenue is down 59% year over year, according to an internal filing obtained by The New York Times. Despite Elon Musk’s recent optimism about the progress of Twitter advertising, stating that “almost all advertisers are back” and predicting the profitability of the platform, the situation remains uncertain. Something doesn’t add up. In the five weeks…
Read More »YouTube reverses election disinformation policy
In a major policy change, YouTube announced that it will not remove content that suggests fraud, errors or mistakes occurred in the 2020 US presidential election and other US elections. The company confirmed this Friday this reversal of its electoral integrity policy. In this article, we’re taking a deeper look at YouTube’s decision. What led to this point? It’s not just YouTube, though. We’re seeing this delicate dance across the tech world. Platforms are trying…
Read More » Netflix tops the list of the 10 most popular video ads on YouTube
With 39 million views, Netflix’s “Wednesday” took the top spot in YouTube’s Cannes 2023 ad rankings, a roundup of the best global video ads since last year’s festival. Leading trends in video ads. Music (Telecom Egypt, Qatar Airways, Orange Egypt, Burger King), authenticity (Peacock, Netflix, HBO Max/The Last of Us), cross-generational appeal (Bulgari, Peacock) and excitement (HBO Max, Bulgari and Qatar Airways) were the hooks that lifted the most popular video ads to earn more…
Read More »Google’s John Mueller on domain selection: gTLD vs. ccTLD
Google Search Advocate John Mueller has shed light on the difference between generic top-level domains (gTLDs) and country code top-level domains (ccTLDs), offering practical advice for businesses and SEO professionals. His comments come amid Google’s recent update that classifies .ai domains as a gTLD, moving away from its previous association with Anguilla, a British overseas territory in the eastern Caribbean. Understand the gTLD and ccTLD distinction A website owner on a reddit thread in the…
Read More »Google’s John Mueller asks for advice on hiring SEO consultants
Google search attorney John Mueller has taken to Twitter for advice on what to look for when hiring an SEO consultant. He raised the question on behalf of someone who ran a petting zoo, indicating a need for a local SEO consultant to improve their online presence. “Anyone have recommendations in terms of people/companies and things to consider when choosing one?” Mueller asked her tweet“How do you separate the serious people from the less serious…
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This Google Ads script uses GPT to summarize account performance
Last month, I shared my first Google Ads script that supports GPT. Identify missing RSA holders and suggest new variants. This month, I wanted to push the limits of GPT a bit more and see if I could get it to write my next script for me. Spoiler alert: It worked! But I needed a little hand to get there. I will show you how I designed the message to get a satisfactory result. The…
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Mastering the delicate balancing act of marketing
As marketers, we often work in the liminal space between businesses and customers. For you to be successful, both must be satisfied. The company’s concerns (revenue, growth, operations) mean little to customers, and the company often sees customers instead as line items on a financial report. It’s a delicate balance to satisfy both. This is why both art and science are so essential to modern marketing. Art a create, connect and convert customers and science…
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