Google will continue to develop AI features despite current and potential problems, according to Liz Reid, the company’s head of search.
That means. When it comes to AI in search, Google will continue to take thoughtful risks, test extensively and respond quickly to any issues, Reid said during an all-party meeting last week. CNBC reported
Why we care Google is evolving from a classic search engine to an answer engine. This transition will not be quick or easy. There’s a lot we don’t yet know about how AI Overviews will affect our search strategies and performance.
What Google says. Here’s a little of what Reid said at the meeting:
“It’s important that we don’t withhold features just because there might be occasional problems, but more as we find problems, we fix them. “I don’t think we should take away from this that we shouldn’t take risks. We should take them with reflection. We need to act with urgency. We should do the exhaustive testing, but that doesn’t always mean we respond. “People created templates for how to get social engagement of fake AIs, so that’s an additional thing we’re thinking about. “As much as we red team, we need to do more. “We don’t just need to understand the quality of the site or the page, we need to understand every bit of a page. “Whenever you see problems, they can be small, they can be large. Please file them.”
AI problems. The AI-generated answers that appeared in Google’s recently released AI Overviews were criticized for giving dangerous and incorrect answers, such as running with scissors, cooking with glue, eating rocks and drinking urine.
Google said some of the AI Overview screenshots were faked, while others were due to data gaps (aka information gaps). The company said it “found a content policy violation in less than one in 7 million unique queries where AI overviews appeared.”
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About the author
Danny Goodwin has been the editor-in-chief of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as a senior editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s Subject Matter Expert (SME) program. Also helps schedule US SMX events.
Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He was previously executive editor of Search Engine Journal (2017-2022), editor-in-chief of Momentology (2014-2016), and editor from Search. Engine Watch (from 2007 to 2014). He has spoken at numerous major search conferences and virtual events, and has brought his expertise to bear in a wide range of publications and podcasts.
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