“This research underscores the critical importance of investing in SEO, specifically focusing on video and high-quality content, to grow your business. Quality content remains the biggest challenge, but the biggest opportunity great for marketers.” – John Lincoln
Publish this increase in SEO spending: A substantial 82.5% of marketers plan to increase their SEO spending in 2024, with content marketing receiving the largest share of the budget. Impact of Google’s Useful Content Update: The September 2023 update improved ranking for 50% of sellers, up from 43% last year. This update emphasizes high-quality, user-centered content. New Business Generation: 59.2% of marketers reported that their content marketing efforts effectively generated new business in 2023, underscoring the direct correlation between high-quality content and business growth. Top Ranking Factors: Rated by respondents content quality and user experience as the perceived most important factors for search rankings, highlighting the need for high-quality, user-centric content. Threats to SEO: Machine learning and artificial intelligence are considered the biggest threats to SEO, with 32% of respondents expressing concern about their impact. Google Search Generative Experience (SGE), (now known as AI overview), was also noted as a major threat. Content quality challenges: Producing high-quality content remains the biggest challenge for 21.4% of marketers, emphasizing the need for sufficient resources and expertise.
John Lincoln, CEO of Ignite Visibility, expressed enthusiasm for the study’s findings, stating, “This research underscores the critical importance of investing in SEO, specifically focusing on video and high-quality content, to grow your business. Quality content remains the biggest challenge, but the biggest opportunity for marketers.”
Jen Cornwell, The VP of SEO notes the importance of search engine optimization, saying, “This study confirms what we’ve seen firsthand with our clients: a well-executed, user-centric content strategy is key to unlock organic search growth. Now is the time to invest in this approach to ensure your brand stands out in the digital landscape.”
Read the full list of ideas from our innovator SEO 2024 Strategy Study here.
Turn on visibility is a leading, full-service digital marketing agency based in San Diego, CA, dedicated to providing innovative marketing solutions to companies around the world. Consistently named one of the best seo, means of payment, social media, email marketing, CRO, content marketing, i creative design companies in the USA, Ignite Visibility has used the same strategies they use for clients to become a six-time Inc. company. 5000. For more information visit https://ignitevisibility.com/.
Contact with the media
Nicole GarciaIgnite Visibility, 1 6197521995, [email protected], https://ignitevisibility.com/
SOURCE Ignite Visibility
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