Latest Posts (7/573)

YouTube will be rolling out a new “Thumbnail Test & Compare” feature for all channels in the coming weeks. This tool allows you to upload and test up to three different thumbnails for each video to see which one works best. How the thumbnail test works the ‘Test and compare thumbnailsThe feature allows you to upload multiple thumbnail options when you post a new YouTube video. During the trial period, YouTube will randomly show the…

did you know 82% of consumers say personalization drives their brand choice. Where is your organization on the way to delivering personalized experiences to its customers? Join us for one insightful webinar with John Nash, Director of Marketing and Strategy at Redpoint Global, as he shares the building blocks of creating exceptional and personalized customer experiences. You will: Learn how to break down data silos and achieve customer-centric data quality with automated data ingestion and…

Google has updated its structured data guidelines to reflect support for a site-wide return policy within the organization’s structured data. This eliminates the need to add redundant return policy information for all structured product listing data and can drive more traffic and sales to online merchants. This does not mean that traders need to change their current structured data, the old method remains unchanged. This simply adds an alternative form that is more simplified and…

With the rise of digital marketing, the importance of backlinks in improving a website’s search engine performance cannot be overstated. Link Coasters enters the market with a mission to disrupt the norm of mediocre and overpriced backlinks. The company is dedicated to providing the best backlinks from reputable and authoritative websites, ensuring that clients achieve higher search engine rankings without the exorbitant costs traditionally associated with building quality links. “Building backlinks is a critical component…

For Deals from BleepingComputer People often say, “Build it and they will come.” It’s a nice theory, but business doesn’t usually work that way. Building your product is really the easy part. The uphill battle is attract paying customers. The complete Google SEO & Growth Hacking package can help you master this process, with seven courses covering key marketing skills. The included training is worth $77, but you can do it get lifetime access today…

In a recent LinkedIn discussion, Google analyst Gary Illyes revealed that the search engine takes a binary approach when evaluating a website’s lastmod signal from sitemaps. The revelation came as Illyes encouraged website owners to upgrade to WordPress 6.5, which now natively supports the lastmod element in sitemaps. When Mark Williams-Cook asked whether Google has a “reputation system” to gauge how much to trust a site’s reported last modified dates, Illyes he stated“It’s binary: we…

All of Ahrefs core features focus on search engine optimization. For example, its key features and tools include its Site Explorer where users can conduct competitor research, Keyword Explorer where users can research keywords to find the best opportunities to target them, Site audit that scans your website and gives you information on different ways you can target it. can improve your site’s performance, Rank Tracker where you can monitor your keyword rankings and Content…

NEW YORK, NY / ACCESSWIRE / June 11, 2024 / Adapting Social, a global marketing agency known for its forward-thinking approach to digital marketing and search engine optimization (SEO), is proud to announce its 16th anniversary. Founded by visionary entrepreneur John A. Vagueiro, Adapting Social has evolved from a one-man operation to become a global powerhouse, serving more than 14,000 clients in 20 countries and entering the Fortune 500 space. Under John’s leadership, Adapting Social…

SMX Advanced opened with a bang today when Search Engine Land’s Barry Schwartz interviewed Elizabeth Tucker, director of product management for Google Search. Here are some highlights from the extensive keynote interview, which included a discussion about creating useful content, Google’s biggest major update ever, why search results can be volatile, and more. 1. What to think about when creating content: help + satisfaction + experience What should SEOs and content creators think about when…

Google’s John Mueller recently shed light on the continued importance of optimizing desktop websites amid the current trend of mobile-only indexing. Despite Google’s heavy reliance on mobile content for ranking and indexing, Mueller emphasized the need to not overlook the desktop version. His remarks came in response to an inquiry from a company working on a mobile-only website. The representative questioned the relevance of desktop search engine optimization (SEO) given the age of mobile indexing….