All of Ahrefs core features focus on search engine optimization. For example, its key features and tools include its Site Explorer where users can conduct competitor research, Keyword Explorer where users can research keywords to find the best opportunities to target them, Site audit that scans your website and gives you information on different ways you can target it. can improve your site’s performance, Rank Tracker where you can monitor your keyword rankings and Content Explorer which helps you find new content marketing ideas.
Site Explorer
To gain a broad view of your competitors’ web performance, Ahrefs’ Site Explorer tool allows users to drill down into the search traffic and backlinks of any website using just its URL. By better understanding what keywords your direct competitors are using (and ranking for), as well as what backlinks they’ve acquired, you can more effectively inform your own SEO strategy, compete for your words target key and improve your opportunity. competitors
Keyword Explorer
For keyword research, Ahrefs offers the Keyword Explorer. This is your very own keyword research dashboard where users can search for keywords, view traffic volumes, search difficulty estimates, view related keywords and get unique information about potential traffic. In our opinion, it is very similar to most other top keyword research tools. It does a good job of displaying information, making it easy to understand.
On the other hand, one thing we don’t like is that Ahrefs has limits on the number of keyword lists you can create. For example, their basic entry-level plan, which costs $83 per month with annual billing, has a limit of 50 keyword lists. For most, this is important, but it’s worth considering as it may not be important enough for some.
Site audit
The Site Audit Tool is an automatic tool that scans your website for SEO errors and provides a detailed report on the health of your website. This can be a very useful tool for uncovering hard-to-find errors, including technical SEO errors. Of course, what we don’t like about Ahrefs Site Audit is that it’s not available as a free tool. Instead, it’s only available as part of their paid plans. The problem with this is that many of their main competitors offer the site audit tool for free. So if that’s the only feature you’re looking for, you might want to consider an alternative provider.
Rank Follower
Ahrefs Rank Tracker allows you to monitor your ranking for specific keywords and easily plot your performance. We like how it provides an easy way to see how your site and its target keywords are performing and trending. In other words, it gives you a quick way to know if your keywords are holding steady, improving, or getting worse. This, in turn, can help you fine-tune your content management and SEO strategy.
Content Explorer
The Content Explorer tool helps users discover content ideas and linking opportunities. How this works is that it allows users to find the best performing content in their space, including what keyword the content is ranking for in organic search and what links the content has earned. This can be useful for businesses looking to create a strategic SEO content strategy backed by real performance data. Of course, there’s no guarantee that using a competitor’s top keywords will result in higher rankings or link building, but it does give businesses insight into opportunities in their industry .
Please note that Content Explorer is not available with its basic entry-level plan.
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