Google’s John Mueller recently shed light on the continued importance of optimizing desktop websites amid the current trend of mobile-only indexing. Despite Google’s heavy reliance on mobile content for ranking and indexing, Mueller emphasized the need to not overlook the desktop version.
His remarks came in response to an inquiry from a company working on a mobile-only website. The representative questioned the relevance of desktop search engine optimization (SEO) given the age of mobile indexing. Mueller emphasized that desktop optimization remains key despite advances in mobile technology and shared that a significant number of users still use desktop computers for web browsing.
In his answer, he emphasized that neglecting desktop SEO could cripple a site’s overall rankings and traffic. This is because search engines still consider desktop compatibility and optimization in their evaluations. According to Mueller, the focus on desktop SEO offers an advantage, as many companies often overlook this aspect due to the rise of mobile indexing.
Mueller also advocated for responsive websites, able to adapt to both mobile and desktop interfaces.
Balancing desktop and mobile SEO: Mueller’s advice
He suggested that this would not only improve the user experience, but also reduce the burden of handling two different layouts, saving developers time and resources. Interestingly, Mueller added that search engines tend to favor mobile-friendly websites, reinforcing the importance of responsive web design.
He reiterated the importance of having a fully operational desktop website for search engines, crawlers, and most importantly, desktop users. The focus should not shift heavily towards mobile, thus neglecting a substantial amount of potential web traffic. According to Mueller, an effective approach caters to the diverse preferences of users by considering both mobile and desktop platforms.
In conclusion, Mueller emphasized that the ultimate goal is not only to optimize a website for Google, but also to ensure that it is easy to use and accessible on all devices. He recommended striking a balance between SEO and user experience, stressing that achieving high rankings should not compromise a website’s efficiency. For him, a responsive website on platforms like mobile and desktop, fast and accurate load times are key to a seamless browsing experience.
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