Google is rolling out updates to Ads Manager that will give publishers more control over how direct sales ads appear in their reserved ad inventory, based on feedback from partners.
the ad A Google spokesperson told Search Engine Land:
“We’re rolling out updates to give publishers more control over direct sales offered by Google Ad Manager. These changes will allow publishers to determine where and when ad badges appear in reserved inventory and help ensure ad creatives appear as intended foresee”.
Why we care Ads Manager updates the theme for advertisers to help ensure that their ad creatives display correctly in publisher reserved inventory according to publisher preferences and comply with regional regulations.
The details
Creative level Ads badge Controls: Publishers can turn off the disclosure of creative ad badges for publisher-managed ads.
Badge Scope Options: At the network level, publishers can choose to have the badge appear worldwide or only in the European Economic Area.
Mute this ad Sunset: Google is removing the “Mute this ad” feature for reservation ads to reduce complexity.
The reason. The changes are likely to reduce complexity for publishers and improve the advertising experience.
The updates respond to publisher demands for more transparency controls over direct ad sales, Google said. The changes are intended to help publishers ensure that ads are showing as intended in reserved inventory placements. In the case of disabled badges, publishers remain responsible for compliance, including providing a means to report illegal EEA ad content.
The small print. While offering more flexibility, publishers who disable badges must comply with all applicable advertising regulations in the regions in which they operate.
Chronology Updates are planned for Ad Manager partners later this year as Google continues to refine its ad transparency tools based on publisher input.
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About the author
Anu Adegbola has been a paid media editor for Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
deliver digital marketing campaigns (primarily but not exclusively Paid Search) by creating strategies, maximizing ROI, automating repetitive processes and making all marketing departments efficient through inspirational leadership both on the agency, client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event: PPC Live, host of weekly podcast PPCChat Roundup, ibRand Evangelist at ClickTech.
He is also an international speaker with some of the stages he has presented being SMX (USA), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Live Chat, AdWorld Experience (Bologna) and more.
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