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LinkedIn has confirmed that it will no longer allow advertisers to target users based on data obtained from their participation in LinkedIn groups, following pressure from European regulators over potential violations of the Digital Services Act (DSA). why does it matter The move comes after a coalition of civil society groups filed a complaint with the European Commission in February, alleging that LinkedIn’s ad targeting practices could allow discrimination based on sensitive user data such…

SEO and backlink building company LinkDaddy announces the expansion of its Cloud Authority Backlink service, recently adding the Backblaze platform to its portfolio. Miami, United States – June 10, 2024 — LinkDaddy recently added Backblaze to its Cloud Authority backlink capability, building on a broad portfolio that also includes over 14 well-known cloud hosting providers. The company reports that Backblaze has a domain authority of 79, which can improve the SEO performance of HTML pages…

In a series of tweets, Google’s SearchLiaison responded to a question connecting click-through rates (CTR) and HCU (Useful Content Update) to how Google ranks websites, noting that if the associated ideas were true, it would be impossible for any new website. classify Are users voting with their feet? Search Liaison’s response was to a tweet quoting an interview response from Google CEO Sundar Pichai, the quote being: “Users are voting with their feet.” Here’s the…

Google was asked if having two websites and Google figuring them out would cause the websites to drop in the rankings. Google’s John Mueller said it’s “not likely,” adding that many people have multiple websites and that’s fine. This question came up in the April Google SEO office hours at 32 second mark where Faith asked: Question: My ranking has dropped because Google discovered that I have two websites. Is this correct? Answer: No. It’s…

Search Engine Optimization (SEO) is an essential element of a complete marketing strategy. Most companies usually invest at least 10% of your annual marketing budget to this strategy because of its potential to drive long-term growth. However, most businesses have, at best, a cursory understanding of how SEO works. Additionally, there are several expensive and frustrating misconceptions about SEO that must be dispelled in order for business owners to get a solid ROI for their…

Google has announced an update to attribution models in Google Analytics 4 (GA4) to improve the accuracy of paid search campaigns. Google plans to roll out adjustments over the next two weeks to address a long-standing issue where conversions from paid search were being incorrectly attributed to organic search traffic. According to the company statementthis misattribution occurs with single-page apps when the “gclid” parameter (a unique identifier for paid search clicks) is not persisted across…

Google Ads is finalizing the rollout of its new design to all markets starting August 30, retiring the old interface for desktop users. The general picture. First released in 2023, the new Google Ads design overhauls the way the product is organized, with the goal of making tools and features easier to find while retaining existing functionality. why does it matter According to Google, advertisers have shown a preference for the updated look based on…

Among other things, machine learning algorithms are known for their ability to analyze large data sets and learn from user behavior. But what we would like to focus on in this post is its innovative ability to improve search rankings. If you want your business to stay ahead of competitors, adapt quickly to new market realities, and create content that is not only high-quality but also user-centric, incorporating ML into SEO is a must. Google,…

Google has introduced a feature in Search Console that allows merchants to track their product listings in the Google Search Image tab. This expanded functionality can help businesses better understand their visibility in Google shopping experiences. New to the Search Console performance report 📢 you can now see the performance of merchant listings in the Image tab of Google Search. Learn more about Shopping reports and tools at pic.twitter.com/3xc9tZNkZr — Google Search Central (@googlesearchc) June…

If your website is struggling to get organic traffic from Google Search, there are three basic areas you should focus on, according to Google Search Liaison Danny Sullivan: Keep creating high quality content – ​​do what you think is best for your readers. Diversify your traffic sources and promote your content through multiple channels. Build an engaged audience that reaches you directly or through email and social media. None of this is new, none of…