Google Ads is finalizing the rollout of its new design to all markets starting August 30, retiring the old interface for desktop users.
The general picture. First released in 2023, the new Google Ads design overhauls the way the product is organized, with the goal of making tools and features easier to find while retaining existing functionality.
why does it matter According to Google, advertisers have shown a preference for the updated look based on sustained usage during the initial release. The company says the changes will streamline workflow for both new and experienced users.
Why we care While a design refresh may seem superficial, it will affect workflow efficiency and new user training. Google aims to make this a future-proof design, meaning advertisers should prioritize and embrace this transition.
What’s new:
Main Menu: A menu on the left organizes pages into 5 high-level categories (see below). Search: A top search bar allows quick access to specific tools and settings. Clean UI: The new interface features a cleaner, more modern look and feel.
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The 5 categories:
Campaigns: Analyze, optimize and manage ad campaigns. Goals: Define, monitor, and update conversion goals. Tools: Access tools for planning, bidding, troubleshooting, assets, and audiences. Billing: Track spending and make payments. Admin: Manage computer access, security settings, and account details.
The transition While all functionality remains intact, the old Google Ads design will end on August 30 for desktop users, who will need to switch to the new experience.
reaction This ad was first noticed by Thomas Eccel LinkedIn profile. Being one of the first testers of the new design, Eccel noted:
“I recommend that you use the new Google Ads user interface already, to adapt quickly. “At first, my brain struggled to find tools and sub-menus, but it will get used to it. The great thing about the new design is that you can finally target (conversions, etc.) a specific PMax campaign without selecting “All Campaigns” or “All PMax Campaigns”.
What Google says. “We will continue to fully support existing features and tools,” according to Google’s announcement, encouraging users to adopt the updated organizational structure.
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About the author
Anu Adegbola has been a paid media editor for Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
deliver digital marketing campaigns (primarily but not exclusively paid search) by creating strategies, maximizing ROI, automating repetitive processes and making all marketing departments efficient through inspirational leadership both on the agency, client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event: PPC Live, host of weekly podcast PPCChat Roundup, ibRand Evangelist at ClickTech.
He is also an international speaker with some of the stages he has presented being SMX (USA), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Live Chat, AdWorld Experience (Bologna) and more.
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