Google is ramping up its connected TV ad offerings with the launch of the Google TV network to more than 20 million monthly active Google TV and Android TV OS devices.
why does it matter Connected TV viewing continues to grow, with more than 150 million people watching YouTube on their TV screens every month. The new Google TV network allows advertisers to reach this growing audience through targeted in-stream video ads.
Why we care The Google TV Network is a fast-growing connected TV audience for advertisers using Google’s advanced ad technology, premium inventory and integrated YouTube purchases. Establishing an early presence allows advertisers to prepare their TV strategy for the future.
Details. The Google TV Network offers ad inventory on over 125 free channels built into Google TV, including live sports, shows and movies.
Offers unskippable 6-second bumper ad formats, with more formats available. 60% of US households now watch ad-free streaming channels and spend more than 75 minutes a day on free-to-air channels on Google TV. Inventory can be purchased through Google Ads and Display & Video 360, along with YouTube bookings.
between the lines The move allows Google to monetize its growing Google TV footprint through devices from brands like Sony, TCL, Hisense and its own Chromecast.
The general picture. Connected TV ad spending continues to rise as audiences shift from traditional TV to streaming. Google aims to provide a one-stop shop for advertisers to reach audiences across its YouTube and TV screen inventory.
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About the author
Anu Adegbola has been a paid media editor for Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
deliver digital marketing campaigns (primarily but not exclusively Paid Search) by creating strategies, maximizing ROI, automating repetitive processes and making all marketing departments efficient through inspirational leadership both on the agency, client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event: PPC Live, host of weekly podcast PPCChat Roundup, ibRand Evangelist at ClickTech.
He is also an international speaker with some of the stages he has presented being SMX (USA), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Live Chat, AdWorld Experience (Bologna) and more.
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