The Google Top Quality Store badge has replaced the Trusted Store badge
Google has updated the badges that some merchants display on their product listings in Google Search to say “Top Quality Store” instead of the original “Trusted Store” badge. Google published “We’re updating the ‘Trusted Store’ badge, so now when you get an excellent score on your shopping experience scorecard, the badge will say ‘Top Quality Store.’ No impact Google said that this is just a name and title change and that this will have no…
Read More »AI search engine Neeva was acquired by Snowflake
The former Neeva search engine was acquired by data cloud platform company Snowflake, hinting at the future integration of Neeva AI search technology into its products. snow Neeva was founded by two former Google executives with the vision of creating a search engine that didn’t show ads or sell user data. Their path to monetization was based on the idea that consumers who valued their privacy would subscribe to a search engine that offered a…
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Increase your search visibility with online reviews
the “New Business Guide to Google Reviews” by GatherUp is an essential resource for growing businesses looking to attract more customers through the power of Google search. This comprehensive guide provides step-by-step instructions on how to claim and optimize your Google My Business profile, how to request and respond to customer reviews, and how to deal with Google and its overall review process. With real-world examples and expert advice, this e-guide is a must-read for…
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The Google Search bug caused a drop in video traffic
Google has confirmed a bug in Google Search that has resulted in a decreased traffic to video content between the dates of May 4-17, 2023. This was not just a Google Search Console reporting error, but a Google Search error. What Google wrote. Google published, “A bug caused a drop in video traffic from May 4-17 and has since been resolved.” I asked Google’s John Mueller if this was just a reporting failure, and he…
Read More »3 Key Trends Affecting Search Marketing Today
Marketers have relied on organic and paid search to deliver consistent results time and time again for the past decade. The changes came gradually, giving marketers time to adapt their strategies. But today, the pace of change in search marketing is accelerating, with more change expected in the next two years than in the last eight combined. The evolution of research has been a slow march towards automation and consolidation. To stay ahead of the…
Read More »How to Convince Leadership Why They Can’t Ignore SEO
Well, it’s 2023 and we’re still trying to convince businesses that SEO isn’t just a fancy acronym for “a few extra options.” It’s like trying to teach an old dog new tricks, except the dog is a business and the trick is “not being invisible in search engine results.” Some things never change. It is not the fault of the management of the company. In most cases, they are SEO conscious. Still, some don’t understand…
Read More »Bing integrates with ChatGPT
Marking a major step in AI-powered search, Bing announced at Microsoft Build 2023 that it is integrating with OpenAI’s ChatGPT. ChatGPT will now feature Bing as its default search engine, providing users with a search experience that delivers more timely and up-to-date answers. This integration allows ChatGPT to base its responses on search and web data, allowing users to receive quotes and learn more directly in their chat conversations. The new functionality is rolling out…
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Google Product Studio offers AI-generated images to advertisers
Marketers will soon have a new tool in their advertising tool belt: Google’s Product Studio. With the help of generative AI, Product Studio will help marketers create unique product images. Here’s what was announced today at Google Marketing Live. With this tool, advertisers can lean on Google’s generative AI to help improve their creative in some new ways: Custom product scenes. With this feature, a bottomless product can be loaded, and the AI will do…
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Google Ads lets you create campaigns with conversational AI
A unique new tool, chat, will allow you to create Google Ads campaigns. With Google AI, a new interface will help users set up campaigns directly from the online publisher in a conversational format, Google announced today at Google Marketing Live 2023. The best part: it’s optional, not required. Chat or not is entirely up to you and your accounts. How it works. For starters, users can only respond to a request from a preferred…
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Google’s generative search experience integrates search and shopping ads
Google Ads has entered chat, namely the conversational chat of Google Search Generative Experience (SGE). Following the AI-powered improvements announced at Google I/O earlier this month, Google gave advertisers a slightly more accurate picture of SGE’s ad plans today at Google Marketing Live: Google is experimenting with directly integrating search and shopping ads within the AI snapshot and conversation mode. There will also be experimentation with newer native formats that leverage generative AI to create…
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