How to do B2B content marketing the right way (with 5 examples)
Here we are more than two decades into the 2000s, though Bad B2B content marketing still exists. Digital content marketing has been around for at least 10 years, but some businesses still make basic mistakes that ruin their potential for results. It’s a shame because most content marketers (71%) will tell you that the content has only been converted to month important over time. Advertisements are easily ignored by most buyers and actively search for…
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Within the decentralized social networking platform
Interested in the new social media platform that aims to compete with Twitter? Bluesky is a decentralized social network led by CEO Jay Graber, with Twitter co-founder Jack Dorsey on its board of directors. What is Bluesky? In December 2019, Dorsey announced through a series of tweets that Twitter would fund a small, independent team of up to five people to develop an open, decentralized standard for social networking. The goal was for Twitter to…
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Practice with Google’s new generative search experience
Google opened up access to its new generative search experience today, and our very own Barry Schwartz is one of the first to get it. Although he had to go offline for the Shavuot holiday, he was able to share several tweets with pictures of his first tests. I’ve collected most of these in this article so you can take a look at the experiment that is Google SGE. Google’s welcome email It’s Barry’s turn…
Read More »Optimizing news sites using Google Search Console reports
In a new video tutorial, Google search advocates Daniel Waisberg and Cherry Prommawin explain how to leverage Google Search Console reports to manage and optimize news websites. The video provides comprehensive information on using Search Console data to achieve greater success on Google platforms. Performance Report: The key to analyzing search presence Waisberg begins by discussing the importance of Search Console performance reports, highlighting three key reports: Search, Discover, and News. Each report provides different…
Read More »How to use Search Console bulk data export
Google Search Advocate Daniel Waisberg recently presented an in-depth video on Bulk Data Exports, a feature that allows you to export, store, and analyze data from Search Console. This new solution exceeds the capabilities and makes managing large volumes of data very easy. Here’s how. An overview of current data export solutions Before introducing the bulk data export feature, Waisberg summarized the existing methods for exporting Search Console data. The most accessible way is through…
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TikTok tests AI chatbot for search and discovery
TikTok is testing an AI chatbot in select markets. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery. Why we care Google has acknowledged that TikTok is a threat. So we’re closely watching how TikTok makes moves to improve search on its platform, as well as testing search ads. how it looks Here’s how TechCrunch described it: “It will appear on the right side of the TikTok interface, above…
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What does DAM have to do with it?
In the world of content creation and customer experience, the ability of artificial intelligence to alleviate tedious tasks has been touted. However, for a successful digital asset management strategy, librarians still know best how to build and manage complex information libraries using metadata. In this webinar, content experts will explain what content creators, managers, and users need to know to ensure you can find, use, and control your content to deliver maximum value. Sign up…
Read More »Are you making the most of your martech stack? Take the 2023 replacement survey
With budget constraints, but also under pressure to drive growth, marketing and marketing operations leaders have been watching the ROI of martech solutions closely. We want to know what conclusions you have been reaching. Have you been consolidating your existing stack? Have you opted for promising new tools? Maybe you’re reducing your tech holdings? The need for better functions. The 2022 survey showed that the solutions were replaced a search for better functionsin particular: Better…
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Google is opening access to the Search Generative Experience today
Google started inviting the first set of users to the new generative search experience today. Some of you who signed up for the waiting list should receive an email notifying you that you have been granted access. What Google said. “Today, we’re starting to open access to Search Labs, a new program to access Google’s early experiments,” Google said. he wrote. “If you’ve already signed up to the waiting list at labs.google.com/search, you’ll be notified…
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How GBP Predefined Services Can Impact Local SEO
Google Business Profile (GBP) services may have more to do with local rankings than previously thought, according to recent testing by Sterling Sky (Disclosure: I work at Sterling Sky) and Whitespark. Specifically, adding GBP predefined services apparently affects local search rankings. Before this finding, there wasn’t much you could do with GBP to influence local search results beyond location, categories, reviews, and business name keywords. Now, you can add GBP services to the list of…
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