Marketers will soon have a new tool in their advertising tool belt: Google’s Product Studio.
With the help of generative AI, Product Studio will help marketers create unique product images.
Here’s what was announced today at Google Marketing Live.
With this tool, advertisers can lean on Google’s generative AI to help improve their creative in some new ways:
Custom product scenes. With this feature, a bottomless product can be loaded, and the AI will do the rest. With some guidance, backgrounds can be added to the product to make it more attractive.
In one example, a skincare company used Product Studio to add AI-generated peaches with tropical plants in the background to a simple product photo.
This will be released in the US later this year.
Removal of funds. Product Studio can also flip and reverse it. If you have background that you feel is too distracting, generative AI can remove content from Product Studio without leaving Google.
Increased resolution. If your assets aren’t up to par from a pixel standpoint, Product Studio can help with that as well. Using generative AI models, marketers can create cleaner, sharper creatives from low-resolution images.
AI-generated images won’t have a distinct label or watermark to indicate they’ve been manipulated, but according to Google, this data will be in the image’s metadata.
Why we care: Creativity is a big issue for many SMBs, and according to Google, product offers with more than one image increase impressions (+76%) and clicks (+32%). Assuming this technology works as well as demos, advertisers can pivot and test much more creatively faster than ever before. Custom product scenes alone should be a reason to rejoice, as it integrates real product photos with almost limitless opportunities. It should be a massive win in both time savings and volume for advertisers who like to experiment with creativity.
The views expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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