Google has confirmed a bug in Google Search that has resulted in a decreased traffic to video content between the dates of May 4-17, 2023. This was not just a Google Search Console reporting error, but a Google Search error.
What Google wrote. Google published, “A bug caused a drop in video traffic from May 4-17 and has since been resolved.”
I asked Google’s John Mueller if this was just a reporting failure, and he said no, it was beyond reporting. “It wasn’t just reporting,” he said he told me about Mastodon.
Search Console reports. If you go to Google Search Console, click on the search performance report and filter by “video” content, you’ll see an annotation added to the chart on May 4:
Why we care If you’ve noticed a drop in traffic between May 4th and May 17th and you post a lot of video content, it may be related to this error.
In this case, reporting was not the problem and reporting should be accurate. There was a bug with Google Search that caused fewer videos to be displayed in search results.
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