A unique new tool, chat, will allow you to create Google Ads campaigns.
With Google AI, a new interface will help users set up campaigns directly from the online publisher in a conversational format, Google announced today at Google Marketing Live 2023.
The best part: it’s optional, not required. Chat or not is entirely up to you and your accounts.
How it works. For starters, users can only respond to a request from a preferred landing page. Google AI will generate the following for this campaign:
Keywords. Holders Descriptions. images assets
The process is not fully automated. Users can still edit all suggestions before releasing them live to the world.
Google Ads has already leveraged artificial intelligence and machine learning to help the campaign. But this interface is more of an integrated experience.
In the demos, the Google Ads AI shows that it generated a specific number of keywords/titles/descriptions or other resources for your review and prompts next to the chat for easy editing.
Users can also ask Google Ads AI for more specific details about these resources. For example, a lead for a beauty brand might include asking for anti-aging copy:
Why we care Advertisers in general should celebrate this news because of the inherently collaborative experience it brings to the campaign creation process. This tool will help give advertisers ideas, save time and build faster instead of automating the whole process.
The views expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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