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Goodbye Merchant Center, hello Merchant Center Next. Today at Google Marketing Live, Google officially unveiled a new simplified version of Merchant Center, called Merchant Center Next. More than just the look and feel of Merchant Center Next will change. For example, products can be automatically filled from a merchant’s website. Why we care This new change should eliminate headaches for less technical people struggling with channels, while also bringing better insights for data-hungry retailers. The…

There has been a real emphasis on first-party data collection. Combining a first-party data strategy with a one-to-one marketing strategy will help your teams stay aligned to ensure messages are targeted and personalized. This must happen from the first interaction at the point of ingestion. Join data experts as they share their perspectives on the importance of clean, complete and connected data to optimize your CRM. Sign up and attend “How to Leverage Your Own…

Bard now displays images in answers, and Bard will display the source of each image, Google announced today. What’s new. This update continues Google’s push to make Bard more visual and useful, now showing images from Google Search in answers. Bard now includes images from Google Search for visual answers, where relevant. You can also request images from Bard. Clicking on an image will show its source. This update is limited to answers in English….

A handful of tactical search features were announced alongside Google Marketing Live’s other AI-powered ads. Yes, there’s more AI coming to elements of search campaigns, but advertisers should look closely at additional elements like better brand controls for broad match and better asset insights. Brand restrictions for broad matching. Google has been rapidly improving broad match over the past few years, and a new brand restriction feature should help advertisers feel more comfortable with the…

Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. These campaigns are specifically targeted and appear to be video-first campaigns, with all placements on properties owned and operated by Google. Here’s what we know about the new campaigns announced today on Google Marketing Live. Video View Campaigns. This type of campaign does exactly what it’s called, maximize views. A study showed that with video…

The core component of this year’s Google Marketing Live (GML) event can be summed up in just two letters: AI. Soon there will be AI here, AI there and AI everywhere in your Google Ads account. Following the Google I/O trend, most of today’s announcements featured some form of artificial intelligence. Here’s a rundown of everything you need to know about Google Marketing Live, with links to our full coverage of every major announcement. Google…

At Google Marketing Live today, Google is expected to announce several new advances in generative AI for Google Ads, Performance Max, Product Studio, and Search Generative Experience (SGE) in Search Labs. Google hopes to make it easier for advertisers and merchants to create custom product images, manage creative assets, improve ad relevance, and scale campaigns. We look forward to hearing more about the following new features and improvements to Google Marketing Live with speakers from…