Google has launched a new search system called ‘topic authority’ to help display relevant, expert and informed content on Google Search and Google News. Google said this “helps determine which expert sources are useful for someone’s news query in certain specialized subject areas, such as health, politics, or finance.”
How it works. Google explained that the topic authority system analyzes a number of signals to understand the experience of a publication in a specific area of interest. These include but are not limited to:
Notability of a feed by topic or location: Google now understands whether a specific post is “particularly relevant to topics or locations.” For example, this site should be highly relevant to search marketing topics. Influential and original reporting: Google can understand the originality of a post’s reporting by looking at links, citations, and other areas. Source reputation: Google can also look at the history of high-quality reports, expert source recommendations, and more to see the reputation of the post.
example This is the example provided by Google, “there was a flood where you lived,” Google wrote. “The topic authority signal helps us identify content from posts in this region that regularly cover topics in your city or town and show them at the top of search results. These are likely familiar posts who are trusted voices in the community, even though larger national outlets may also be covering the flood,” Google added.
practicality Google said this should help show content from original news teams who are “intimately familiar with the location and topic.” Local news publications should appear more often for queries related to your local area. Editors with specific expertise should apply for inquiries in their areas of expertise.
optimization What should you do to optimize your topic authority? Google said just do what you’re doing today, as you normally would. “Provide great coverage on the areas and topics they know well,” Google wrote.
Why we care Hopefully, if you do everything right, Google will reward your content and post with better visibility and traffic from both Google Search and Google News.
Google also said that all of this should align with its instructions useful content.
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