There has been a real emphasis on first-party data collection.
Combining a first-party data strategy with a one-to-one marketing strategy will help your teams stay aligned to ensure messages are targeted and personalized. This must happen from the first interaction at the point of ingestion.
Join data experts as they share their perspectives on the importance of clean, complete and connected data to optimize your CRM.
Sign up and attend “How to Leverage Your Own Data for a Winning CRM Strategy”, presented by AtData.
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About the author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of publishing/content marketing experience, Cynthia’s experience spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia is from Queens, NY and earned her BA and MBA from the University of St. John.
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