Marking a major step in AI-powered search, Bing announced at Microsoft Build 2023 that it is integrating with OpenAI’s ChatGPT.
ChatGPT will now feature Bing as its default search engine, providing users with a search experience that delivers more timely and up-to-date answers.
This integration allows ChatGPT to base its responses on search and web data, allowing users to receive quotes and learn more directly in their chat conversations.
The new functionality is rolling out to ChatGPT Plus subscribers today and will soon be available to free users via a simple plugin activation process.
Expanding the Bing ecosystem
Bing’s integration with ChatGPT is part of a broader commitment by Microsoft and OpenAI to support and grow the AI plugin ecosystem.
The Shared Plugin Platform allows developers to build and ship plugins that work across multiple platforms, including Bing, ChatGPT, Dynamics 365 Copilot, Microsoft 365 Copilot, and Windows Copilot.
Bing’s expanded support for plugins means people will get more relevant recommendations based on conversations.
Plugins range from OpenTable and Wolfram Alpha to newly added partners like Expedia, Instacart, Kayak, Klarna, Redfin, TripAdvisor and Zillow.
Some examples of plug-in capabilities include the following:
Expedia will offer conversational travel planning, facilitating a seamless travel experience. Instacart will allow users to turn dinner menus planned by Bing into shopping lists and place orders for delivery to their favorite grocery retailers. Klarna will provide curated product recommendations to users looking for shopping advice and inspiration. Redfin will allow users to describe their ideal home in everyday language, with Bing Chat searching for suitable listings.
Bing plans to bring these experiences to Bing Chat and the Edge sidebar in the coming weeks.
Integration between Microsoft Copilots
Beyond ChatGPT, Bing is integrating with Microsoft’s co-pilots.
The recently announced Windows Copilot will leverage Bing Chat to deliver personalized responses, relevant suggestions, and quick actions to Windows 11 apps.
Microsoft and OpenAI’s shared plug-in platform will also be natively integrated into Microsoft Edge, marking the first time AI-powered search has been integrated into a web browser.
As Bing continues to evolve, the search transformation is underway, and these latest developments are another step in the journey.
Featured image generated by the author via Midjourney.
source: Bing
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