Netflix tops the list of the 10 most popular video ads on YouTube
With 39 million views, Netflix’s “Wednesday” took the top spot in YouTube’s Cannes 2023 ad rankings, a roundup of the best global video ads since last year’s festival. Leading trends in video ads. Music (Telecom Egypt, Qatar Airways, Orange Egypt, Burger King), authenticity (Peacock, Netflix, HBO Max/The Last of Us), cross-generational appeal (Bulgari, Peacock) and excitement (HBO Max, Bulgari and Qatar Airways) were the hooks that lifted the most popular video ads to earn more…
Read More »Google’s John Mueller on domain selection: gTLD vs. ccTLD
Google Search Advocate John Mueller has shed light on the difference between generic top-level domains (gTLDs) and country code top-level domains (ccTLDs), offering practical advice for businesses and SEO professionals. His comments come amid Google’s recent update that classifies .ai domains as a gTLD, moving away from its previous association with Anguilla, a British overseas territory in the eastern Caribbean. Understand the gTLD and ccTLD distinction A website owner on a reddit thread in the…
Read More »Google’s John Mueller asks for advice on hiring SEO consultants
Google search attorney John Mueller has taken to Twitter for advice on what to look for when hiring an SEO consultant. He raised the question on behalf of someone who ran a petting zoo, indicating a need for a local SEO consultant to improve their online presence. “Anyone have recommendations in terms of people/companies and things to consider when choosing one?” Mueller asked her tweet“How do you separate the serious people from the less serious…
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This Google Ads script uses GPT to summarize account performance
Last month, I shared my first Google Ads script that supports GPT. Identify missing RSA holders and suggest new variants. This month, I wanted to push the limits of GPT a bit more and see if I could get it to write my next script for me. Spoiler alert: It worked! But I needed a little hand to get there. I will show you how I designed the message to get a satisfactory result. The…
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Mastering the delicate balancing act of marketing
As marketers, we often work in the liminal space between businesses and customers. For you to be successful, both must be satisfied. The company’s concerns (revenue, growth, operations) mean little to customers, and the company often sees customers instead as line items on a financial report. It’s a delicate balance to satisfy both. This is why both art and science are so essential to modern marketing. Art a create, connect and convert customers and science…
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A timeline of generative AI chatbots
In late 2022, OpenAI introduced ChatGPT to the world. Since its launch, ChatGPT has shown no significant signs of slowing down in developing new features or maintaining the interest of users worldwide. Similarweb Pro screenshot, June 2023 Continue reading the history of ChatGPT with a timeline of developments, from the first OpenAI papers on generative models to the acquisition of 100 million users and 200 plugins. History of ChatGPT: A timeline of developments 16 June…
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Claude Instant with 100,000 tokens beats leading AI chatbots
anthropic released a new version of Claude that accepts 100,000 tokens, or approximately 75,000 words of input. This allows users to analyze and perform tasks on long excerpts from books, code, documents, transcripts, and more. Poe screenshot, June 2023 Read on to learn more about the latest version of the anthropomorphic AI chatbot, Claude-instant-100k, and see how it performs against its competitors: ChatGPT, Bing AI, and Google Bard. AI Chatbot Entry Limitations Want to ask…
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Send photos, receive AI-generated images
Snapchat My AI Snaps allow users to send photos to the My AI chatbot and receive AI-generated images in return, demonstrating its AI image processing skills powered by ChatGPT and GPT-4. Snapchat first rolled out the new My AI Snaps feature to Snapchat+ subscribers to encourage feedback and make improvements before rolling it out to all users. For reference, Snapchat launched My AI for Snapchat+ users on March 6, rolling it out to all users…
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Ask Instacart brings generative AI to the Instacart search experience
Instacart is adding generative AI to its search experience. Called Ask Instacart, the new search feature is designed to help answer shoppers’ grocery-related questions and boost sponsored product campaigns. How it works. As with Google and Microsoft Bing, Instacart users will be able to search using natural language queries and get personalized recommendations. For example: “What kind of side dishes should I serve with lamb chops?” “What are dairy-free snacks for kids?” “What are the…
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Bing Chat increases chat turns, adds images to travel queries, and extends Bing Image Creator
Microsoft Bing rolled out a number of improvements to Bing Chat this week, including more chat turns, more images, and the expansion of Bing Image Creator. More chat turns. Bing Chat now supports 30 chat turns per conversation, which is up from 20 chat turns per conversation. Also, you now have 300 chat turns per day. Bing explained: “This increase also applies to all conversations in your chat history.” Therefore, you can return to conversations…
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