Home SEO News Netflix tops the list of the 10 most popular video ads on YouTube

Netflix tops the list of the 10 most popular video ads on YouTube

Jun 05, 2023 0 Comments
Amazon is working on AI tools to generate videos, images for advertisers

With 39 million views, Netflix’s “Wednesday” took the top spot in YouTube’s Cannes 2023 ad rankings, a roundup of the best global video ads since last year’s festival.

Leading trends in video ads. Music (Telecom Egypt, Qatar Airways, Orange Egypt, Burger King), authenticity (Peacock, Netflix, HBO Max/The Last of Us), cross-generational appeal (Bulgari, Peacock) and excitement (HBO Max, Bulgari and Qatar Airways) were the hooks that lifted the most popular video ads to earn more than 214 million video views, according to YouTube.

Why we care YouTube is the most popular streaming service in the United States on TV screens, with an estimated 150 million unique viewers. It is also a profitable platform for creators. Video ads are still a great way to get views by telling stories that connect with your target audience.

The 10 most popular global video ads on YouTube

Here were the 10 most popular video ads globally from June 2022 to May 2023, along with the number of views they got since publication.

“Ad rank is determined using some of YouTube’s strongest viewer choice signals, including factors such as organic and paid views, watch time and audience retention (i.e. the amount of a video people watched),” YouTube noted.

10. Burger King: Whopper Whopper (expanded)

9.3 million views

9. Peacock: Kevin Hart can’t stop bashing “old” celebrities. #shorts

9.1 million views

8. Bulgari: Unexpected Wonders – a film by Paolo Sorrentino

9.3 million views

7. Orange Egypt: 2022 World Cup campaign – Football crazy

19 million views.

6. Galaxy S23 Ultra: Official Presentation Movie

23 million views

5. Qatar Airways: CHAMPIONS – Official FIFA World Cup Song featuring DJ Rodge and Cheb Khaled

23 million views

4. Max: The Last of Us

24 million views

3. Apple: Presentation of the iPhone 14 Pro

26 million views

2. Telecom Egypt: WE Summer Campaign 2022 – Akram Hosny

33 million views

1. Netflix: Wednesday Releases Thing In New York

39 million views

You deeper YouTube Year in Review: Top 10 Ads of 2022

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About the author

Danny Goodwin

Danny Goodwin has been the editor-in-chief of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as a senior editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s Subject Matter Expert (SME) program. Also helps schedule US SMX events. Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He was previously executive editor of Search Engine Journal (2017-2022), editor-in-chief of Momentology (2014-2016), and editor from Search. Engine Watch (from 2007 to 2014). He has spoken at numerous major search conferences and virtual events, and has brought his expertise to bear in a wide range of publications and podcasts.



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website s content and user intent 2 On Page Optimization Implement keywords strategically across your website s meta tags headings content and URLs 3 Content Creation Develop high quality informative and engaging content around targeted keywords 4 Link Building Acquire high quality backlinks from authoritative websites to enhance your website s credibility 5 Tracking and Analysis Monitor your keyword rankings and analyze the effectiveness of your SEO efforts Free Keyword Research Tools Several free keyword research tools can assist in finding the right keywords Tool Description Google Keyword Planner A popular tool that provides keyword suggestions search volume and competition metrics Keyword io Offers keyword suggestions based on search trends search volume and keyword difficulty Ubersuggest Provides keyword ideas search volume and competition insights Optimizing Your Website for Keyword Ranking To improve your keyword search ranking consider the following optimization techniques 1 On Page Optimization Include relevant keywords in your page titles meta descriptions headings and content 2 URL Structure Use keyword rich URLs that accurately describe the page content 3 Image Optimization Optimize image filenames and alt tags using targeted keywords 4 Mobile Friendliness Ensure your website is mobile friendly to improve user experience and search rankings Creating High Quality Content High quality content is essential for attracting and engaging users To optimize your content for free keyword search ranking 1 Keyword Placement Insert targeted keywords naturally throughout your content 2 Unique and Informative Create original content that provides value and answers users queries 3 Readability Format your content with headings subheadings bullet points and short paragraphs for easy readability The Power of Link Building Link building is a critical factor for free keyword search ranking 1 Backlink Acquisition Earn high quality backlinks from authoritative websites to 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Free Keyword Search Ranking – The Ultimate Guide to Boosting Your SEO

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Table of Contents Key Takeaway Introduction What are SEO Web Vitals Understanding Core Web Vitals Why are SEO Web Vitals Important Optimizing for SEO Web Vitals Tools for Measuring SEO Web Vitals Frequently Asked Questions Key Takeaway SEO Web Vitals are a set of specific metrics introduced by Google to measure and optimize website performance user experience and search engine rankings By focusing on improving these Core Web Vitals you can enhance your site s visibility user engagement and overall success in search engine optimization SEO Introduction Website performance is a critical factor in today s digital landscape Not only does it affect user experience and engagement but it also impacts your site s search engine rankings To address this Google introduced SEO Web Vitals a set of specific metrics that focus on user centric performance and page experience What are SEO Web Vitals SEO Web Vitals refer to a specific set of metrics that measure and quantify various aspects of website performance and user experience These metrics include Largest Contentful Paint LCP First Input Delay FID and Cumulative Layout Shift CLS Understanding Core Web Vitals Core Web Vitals are a subset of SEO Web Vitals that focus on three key aspects Largest Contentful Paint LCP This metric measures the time it takes for the largest content element on a page to become visible to users First Input Delay FID FID measures the time from when a user interacts with a page to when the browser responds to that interaction It quantifies how responsive a web page is to user actions Cumulative Layout Shift CLS CLS measures the visual stability of a page by quantifying the amount of unexpected layout shift that occurs during the page s lifespan It focuses on preventing elements from moving around unexpectedly causing a negative user experience Why are SEO Web Vitals Important SEO Web Vitals have gained significance due to their influence on search engine rankings Google has announced that starting May 2021 page experience signals including web vitals will be incorporated into its search ranking algorithm Therefore optimizing your website for these core vitals is crucial for improving visibility and organic traffic Optimizing for SEO Web Vitals To optimize your website for SEO Web Vitals consider the following strategies Reduce LCP Optimize your website s loading speed by minimizing server response time leveraging browser caching and optimizing image and resource sizes Improve FID Enhance your site s interactivity by eliminating render blocking JavaScript optimizing event handlers and prioritizing critical resources Eliminate CLS Ensure that page elements remain stable by setting sizes for images and videos reserving space for ads and implementing proper resource loading techniques Tools for Measuring SEO Web Vitals Several tools can help you measure and monitor your website s performance in terms of SEO Web Vitals Tool Description Google Search Console Provides insights into your site s performance including Core Web Vitals data Google PageSpeed Insights Analyzes your site s performance and provides recommendations for improvement Lighthouse A development tool within Chrome that audits your website s performance and offers actionable suggestions Frequently Asked Questions Q Are SEO Web Vitals the only factors that influence search engine rankings A No SEO Web Vitals are just one aspect of the many factors that influence search engine rankings While they are important Google considers numerous other factors like content relevance backlinks and overall website authority Q Can optimizing for SEO Web Vitals guarantee higher rankings A Optimizing for SEO Web Vitals can improve your website s overall performance and user experience which can positively impact rankings However it s important to consider all SEO best practices and a holistic approach to achieve optimal results In conclusion SEO Web Vitals play a crucial role in optimizing website performance and user experience By addressing and optimizing these core metrics LCP FID and CLS you can improve your site s visibility engagement and ultimately achieve better search engine rankings Regularly monitoring your web vitals and leveraging the right tools will help you stay ahead in the ever evolving world of SEO

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About the Author: Ted Simmons

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