Snapchat My AI Snaps allow users to send photos to the My AI chatbot and receive AI-generated images in return, demonstrating its AI image processing skills powered by ChatGPT and GPT-4.
Snapchat first rolled out the new My AI Snaps feature to Snapchat+ subscribers to encourage feedback and make improvements before rolling it out to all users. For reference, Snapchat launched My AI for Snapchat+ users on March 6, rolling it out to all users April 19.
Read on to learn how to use My AI Snaps and the potential of My AI Conversations for advertisers targeting younger audiences.
How to send photos to my AI and receive my AI snapshots
Snapchat+ users with access to My AI can send a Snap photo to the chatbot using the same process as sending Snaps to friends.
Snapchat will notify you when My AI responds to your Snap based on your notification settings.
Screenshot from Snapchat, June 2023
Based on the analysis of your Snap, My AI will send a Snap in response.
Screenshot from Snapchat, June 2023
These examples of My AI Snaps show that it has great potential, but still has a ways to go with image interpretation.
Screenshot from Snapchat, June 2023
You can save or take a screenshot of your Snaps My AI chats.
Screenshot from Snapchat, June 2023
My AI doesn’t always send a Snap in response. Sometimes it only offers a text-based response to your Snap.
At the time of testing, my AI couldn’t understand snapshots sent from photos in my camera roll. But that will likely change in the not too distant future.
Screenshot from Snapchat, June 2023
Snapchat My AI Ads and New Advertising Opportunities
In addition to sending and receiving Snaps, My AI displays ads in select conversations. The relevance of the ad can be hit or miss in relation to the discussion at hand.
Screenshot from Snapchat, June 2023
My AI Conversations ads give advertisers the opportunity to reach a growing advertising audience through generative AI that includes:
Users aged 13-17: 125.6 million, 19.9% of the total ad audience. Users aged 18-24: 243.5 million, 38.6% of the total ad audience. Users aged 25-34: 145.9 million, 23.2% of the total ad audience.
You can see the potential of advertising in Snaps from My AI. My AI could recommend fashion, restaurants, recipes, and other relevant products or services in Snap conversations.
Screenshot from Snapchat, June 2023
While ads don’t appear in Image Snaps, they do appear in My AI conversations after you send and receive Snaps.
Screenshot from Snapchat, June 2023
Given that users can invite My AI into group chats, it’s only a matter of time before most Snapchatters become familiar with AI-powered conversations.
Snapchat web interface with my AI
Although Snapchat is available through a web interface on desktop browsers, many features of My AI are only accessible on the iOS or android application
Instead of the ads posted by Snapchat, My AI has the following message:
Not supported on the web
Check from your phone to see what has been sent!
When My AI sends a snapshot, it displays the following message:
New Snap
Open the mobile app to view it
Screenshot from Snapchat, June 2023
However, you can see the My AI profile in a desktop browser and add it to your friends.
Screenshot from Snapchat, June 2023
The future of Snapchat My AI Snaps & Ads
The integration of My AI Snaps is a powerful step forward, combining the realms of social interaction with advanced AI capabilities.
While there are areas for improvement in image rendering and overall security, the platform’s potential is vast, especially in providing new advertising opportunities to reach younger audiences.
As the technology develops, we can expect Snapchat My AI to transform the way users interact with generative AI, offering a personalized social media experience and a new range of advertising opportunities.
Featured Image: Ink Drop/Shutterstock
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