As marketers, we often work in the liminal space between businesses and customers. For you to be successful, both must be satisfied. The company’s concerns (revenue, growth, operations) mean little to customers, and the company often sees customers instead as line items on a financial report.
It’s a delicate balance to satisfy both. This is why both art and science are so essential to modern marketing. Art a create, connect and convert customers and science to deliver, optimize and measure it.
Brands that can combine the art and science of marketing have a better chance of driving the truth customer loyalty. This is no small feat as it requires creating an emotional feeling connection between clients and companies in order to establish long-term relationships.
These topics form the basis of the next edition of SAP Emarsys Power to the Marketer Festival. Returning for the third year, this year’s festival is a year-long initiative to shine a light on the exceptional efforts of marketing individuals and teams around the world through in-person and online events.
Empowered marketing events
The first online event, the Power to the Marketer Festival Omnichannel Masterclass, will be from June 7 to 8. Event attendees can expect expert-led insights on how top brands have applied the art and science of marketing.
Here’s a full breakdown of the sessions for this 2-day live online festival:
Day 1 | The Art of Marketing (June 7)
9:00 am (ET): SAP Emarsys – Product Strategy, Roadmap and Innovations 10:00 am (ET): Fireside Chat: Perfecting the Art of Loyalty to Drive Retention and Revenue (Estée Lauder, Jebbit, Hobbii) 10:30 am (ET): It’s raining income! How Movable Ink created a revenue waterfall for Brandsdal
Day 2 | The Science of Marketing (June 8)
09:05am (ET): Ochsner Sport’s Personalization Journey: Bridging Creativity and Conversion 09:30am (ET): The New Agents of Change: How the Best IT and Marketing Teams Drive CX Innovation 10:00am (ET): How BrandAlley Leveraged Advocacy Data to Increase Growth 10:30 am (ET): The Science of Building Stronger Customer Relationships Through Conversations 11:00 am (ET): Grow Your Business with a customer-centric data strategy
Check out the festival registration page to read more about the program and speakers, and then book your place.
14:35 (CET): Fireside chat: From Pure Play to Omnichannel Challenger 15:00 (CET): Panel discussion: Investing to win in a shrinking economy 16:00 (CET): Panel discussion: How To let data be your secret weapon 16:35 (CET): Conference: Last and miss: the new language of loyalty