Apple Safari 17 Hidden Gems: JPEG XL and Font Size Adjustment
Apple’s recently announced Safari 17 brings several key updates that promise to improve user experience and web page load times. Introduced at the annual Worldwide Developers Conference (WWDC23), two new features in Safari 17 worth paying attention to are JPEG XL support and expanded font-sizing capabilities. As Safari continues to evolve, these updates highlight the ever-changing landscape of web development and the importance of adaptability. JPEG XL – a game changer for page speed optimization…
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TikTok is opening up its premium content feature, Series, to more creators
Creators who meet certain eligibility requirements can now apply to join TikTok’s premium content feature, Series. Who is now eligible? Creators must be at least 18 years old and have: An account that is at least 30 days old. Four or more public videos have been posted in the last 30 days. At least 1,000 “genuine” video views in the last 30 days. 10,000 or more followers. If you have less than 10,000 followers but…
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Microsoft will only show ads from verified advertisers starting August 1
Microsoft Advertising will only show ads from verified advertisers, starting Aug. 1, the company announced. Why we care If you have not completed the Microsoft Ads verification requirements, you must do so by August 1 to avoid interruptions in ad serving. Chronology The Microsoft Ads advertiser identity verification program was announced in June 2022. Upcoming key dates to know: July 1: New advertisers must be verified before Microsoft will post any ads. July 15: Contact…
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The Google Ads system is down; advertisers cannot access the interface
The Google Ads advertiser console and interface is currently down and will be down around 9:10am ET this morning. Advertisers are trying to log in to manage their accounts but are getting a 500 server status error. What it seems There are a lot of complaints on Twitter, which I collected here, while showing complaints with screenshots of the error. Here is a screenshot: I. The Google Ads Status Dashboard it’s currently showing that everything…
Read More »How to optimize content for Google Outlook
The launch of Perspectives challenges content creators to up their content production game. It’s a step towards Google’s narrative of writing content first for users. Most SEO content today is “keyword first,” with the goal of filling content gaps and ranking for specific terms. With Insights, Google tells us that it favors content with fresh, original points of view tailored to people over more optimized content. There’s no better way to energize this change in…
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4 Google Ads custom columns you should be using and why
If you’re a control-loving performance marketer like me, Google hasn’t given you much to smile about lately in its rush into an AI-driven world. But there is one that has the potential to provide incredibly useful nuance and customization of PPC reports for marketers who know how to use them. Yes, I’m talking about custom columns, my favorite Google update of 2022. In this article, you will learn: What are custom columns? Why Marketers Should…
Read More » Google Analytics 4 Audience Builder gets six new dimensions and metrics
Google has added six new dimensions and metrics to the new Google Analytics 4 Audience Builder. These metrics should help you track your website metrics and goals in more detail using the audience builder tool. hearings New metrics and dimensions. The five new dimensions added to the audience builder in Google Analytics 4 include: Country Manual term (UTM term) Mobile device information Minute New vs Return New metrics added to Audience Builder in Google Analytics…
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The new e-commerce exploit affects WooCommerce, Shopify, WooCommerce and Magento
A serious hacking attack has been exploiting e-commerce websites to steal user credit card information and to spread the attack to other websites. These hacking attacks are called Magecart-style skimmers and are spreading around the world through various e-commerce platforms. Attackers target various e-commerce platforms: Magento Shopify WooCommerce WordPress What does the attack do? Attackers have two goals when they infect a website: 1. Use the site to spread to other sites 2. Steal personal…
Read More »Twitter’s US ad revenue falls 59%
Linda Yaccarino became CEO of Twitter today, and she has a tough job ahead of her. That’s because Twitter’s ad revenue is down 59% year over year, according to an internal filing obtained by The New York Times. Despite Elon Musk’s recent optimism about the progress of Twitter advertising, stating that “almost all advertisers are back” and predicting the profitability of the platform, the situation remains uncertain. Something doesn’t add up. In the five weeks…
Read More »YouTube reverses election disinformation policy
In a major policy change, YouTube announced that it will not remove content that suggests fraud, errors or mistakes occurred in the 2020 US presidential election and other US elections. The company confirmed this Friday this reversal of its electoral integrity policy. In this article, we’re taking a deeper look at YouTube’s decision. What led to this point? It’s not just YouTube, though. We’re seeing this delicate dance across the tech world. Platforms are trying…
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