Microsoft Advertising will only show ads from verified advertisers, starting Aug. 1, the company announced.
Why we care If you have not completed the Microsoft Ads verification requirements, you must do so by August 1 to avoid interruptions in ad serving.
Chronology The Microsoft Ads advertiser identity verification program was announced in June 2022. Upcoming key dates to know:
July 1: New advertisers must be verified before Microsoft will post any ads.
July 15: Contact Microsoft Support if your account is not verified and you have not received an email from Microsoft regarding account verification.
August 1: Microsoft Advertising will only serve ads from verified advertisers.
What users will see. All ads will be shown:
Name and location of the advertiser. The company or person paying for the ad. Information about why they see an ad (eg, targeting parameters).
Here’s what it looks like:
New ad library. Microsoft Advertising too announced is launching a new ad library:
“All users will be able to see ads displayed on Bing that have impressions in the European Union. Users can search for ads in the Ad Library by advertiser name or ad words. The details of the ‘advertiser will be displayed in the Ad Library”.
Help with identity verification. You can read the official help documentation here.
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About the author
Danny Goodwin has been the editor-in-chief of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as a senior editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s Subject Matter Expert (SME) program. Also helps schedule US SMX events. Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He was previously executive editor of Search Engine Journal (2017-2022), editor-in-chief of Momentology (2014-2016), and editor from Search. Engine Watch (from 2007 to 2014). He has spoken at numerous major search conferences and virtual events, and has brought his expertise to bear in a wide range of publications and podcasts.
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