Google has added six new dimensions and metrics to the new Google Analytics 4 Audience Builder. These metrics should help you track your website metrics and goals in more detail using the audience builder tool. hearings
New metrics and dimensions. The five new dimensions added to the audience builder in Google Analytics 4 include:
Country Manual term (UTM term) Mobile device information Minute New vs Return
New metrics added to Audience Builder in Google Analytics 4 include:
Why we care As we approach the deadline when Universal Analytics 3 will stop collecting data and Google Analytics 4 will replace it, we see Google continuing to bring more and more features to GA4. We are only a few weeks away from that deadline.
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About the author
Barry Schwartz, Search Engine Land contributing editor and member of the SMX event programming team. He owns RustyBrick, a web consulting firm based in New York. He also runs Round table of search engines, a popular search blog about very advanced SEM topics. Barry can be followed on Twitter here.