Instacart is adding generative AI to its search experience. Called Ask Instacart, the new search feature is designed to help answer shoppers’ grocery-related questions and boost sponsored product campaigns.
How it works. As with Google and Microsoft Bing, Instacart users will be able to search using natural language queries and get personalized recommendations. For example:
“What kind of side dishes should I serve with lamb chops?” “What are dairy-free snacks for kids?” “What are the best vegetables to roast?”
Ask Instacart is built using OpenAI’s ChatGPT and Instacart’s own AI models. Instacart said this is “a highly specialized model designed to answer only relevant food-related questions.”
how it looks Here’s a screenshot of Ask Instacart:
Search requests. Instacart has also added “custom question requests” to the search bar. Instacart said these prompts “anticipate customers’ preferences, remind them of their needs based on their purchase history, and inspire them to discover new products.”
Why we care For CPG brands and retailers, this AI-powered search offers a new way to get more shoppers to see your product campaign, helping you discover and drive more sales.
Release timeline. More than half of Instacart app users now have access to AI generative search. It will roll out to all US customers “in the coming weeks.”
Introduction video. Here’s the video featuring Ask Instacart:
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