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This morning, Google sent an email to publishers using AdSense about new programmatic support next year. Starting in the first quarter of 2024, Google will launch support for programmatic bidding for inventory eligible for limited ads. There’s a lot to unpack here, so read on to find out: What are limited ads What the new programmatic support means What publishers need to know To understand this feature, we first need to understand what limited ads…

Google just rolled out the latest announced review system update. Future updates to the review system will no longer be announced because the algorithms that drive the review system will be updated regularly and continuously. Review system Google’s review system is a system used as part of a group of algorithms that together produce search results. The review system comes into effect by ranking content related to review and search queries. The purpose of the…

The new Real Geeks feature was conceptualized to help real estate agents, teams, and brokerages publish highly SEO-optimized websites that are tailored to handle IDX data feeds surrounded by content targeted to agents’ specific markets. Show us your technology! This December, our theme is Top Tech for the New Year, and now we’re going to talk about the best technology, from CRM platforms to the hottest 3D tours and everything in between. Plus, Inman’s tech…

The new Real Geeks feature was conceptualized to help real estate agents, teams, and brokerages publish highly SEO-optimized websites that are tailored to handle IDX data feeds surrounded by content targeted to agents’ specific markets. Show us your technology! This December, our theme is Top Tech for the New Year, and now we’re going to talk about the best technology, from CRM platforms to the hottest 3D tours and everything in between. Plus, Inman’s tech…

Google confirmed that the November 2023 review update is now complete. This update, announced on November 8, 2023, was implemented over a period of 29 days. No more ads. This will be the last time Google will confirm an update to the review system/algorithm. “We will no longer provide periodic notifications of improvements to our review system,” the company said. Google has confirmed a total of 8 review updates since the first review update released…

Google AdMob will support programmatic bidding for limited ad-eligible inventory in early 2024. This new delivery mode enables contextual programmatic demand for publishers serving limited ads and enables demand for: Google demand. authorized The buyers Open bidders. SDK offering. Why we care This feature gives publishers the ability to increase revenue through programmatic demand. However, the use of invalid traffic-only cookies may have legal implications, so it is recommended that you seek advice from your…

The debate over the importance of links has been a recurring theme in SEO. Recently, Google’s Gary Illyes reignited debates on the topic when he said that “people overestimate the importance of links” and it hasn’t been in the top three ranking factors for a long time. These statements by Google have been made in the past, causing SEO professionals and businesses to rethink their strategies. This got me thinking about how essential links really…

Photo of Debbie Molle activated unsplash The art and science of search engine optimization (SEO) has become essential for businesses looking to establish a strong online presence. SEO is the practice of optimizing the content and structure of your website to improve its visibility on search engines like Google. By following a few basic principles, you can improve your website’s performance and ensure that your search results are as optimal as possible. Although there are…

The real potential lies in your marketing efforts if you adopt a compostable pile that separates fact from fallacy. In a world where competitors are imitating your style and strategy, your data is the secret weapon that sets you apart. Your data is your competitive advantage in an environment where companies are working to gain market share by designing unmissable, always-on customer experiences. Your marketing technology stack enables these experiences. Join ActionIQ and Snowplow to…

Google Analytics 4 has updated its scans feature and data retention settings. When you save a scan with a preset date range (such as the last 28 days), GA4 will now display data from the last 28 days since you opened the scan, not when you originally created it. Regarding data retention, if a GA4 property becomes large, event-level data retention will automatically be reduced to two months when it exceeds 25 billion (for standard)…