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Meta threads now have their own version of hashtags. Meta calls this new feature “topic tags,” emphasizing how it differs from hashtags by prioritizing a community focus. Topic tags are now accessible to all users worldwide to improve the search functionality in the app. Why we care While ads aren’t currently available on Threads (although they’re coming soon), marketers can still engage with users and build brand awareness by building profiles and generating organic traffic….

The opinions expressed by the collaborators of Emprenderos are their own. Small, independently owned stores, almost by definition, rely on leaner teams and target smaller markets while offering often niche products or services. And they may be small, but mom-and-pop operations can be powerful: they often bring a family legacy to their customers, along with close customer service, experiences not easily found in larger commercial sectors. If you own such a store, it’s common to…

Bidding on brand and competitor keywords in PPC can help protect your brand and steal traffic from competitors, but should you? This article will look at when there is a case for and against its use. What types of brand and competition keywords are there? Brand and competitor keywords have four variations: Your own business brand. Your competitor’s trademark. Third Party Brands You Sell. Third-party brands that you don’t sell but that compete directly with…

by Marcia Wade Talbert December 4, 2023 If you are a small business owner, you better invest time and energy in search engine optimization; otherwise, you’ll be lucky if someone finds you online. Originally published on November 23, 2010 If you’re a small business owner hoping to maximize your online revenue this shopping season, you better invest time and energy into search engine optimization. Otherwise, you’ll be lucky if anyone finds you. “The general concept…

Having the right tools is crucial for agencies navigating the dynamic PPC landscape. In this article, I will provide an in-depth look at the top 10 tools that have been indispensable to the growth of my agency. These tools have streamlined our processes and been instrumental in driving successful digital marketing campaigns. 1. Suite of Google products Google’s product suite covers many products, but we use Slides, Sheets, and Docs more. I felt that these…

Navigating the crocodile landscape. #MyBrandt An individual may not be the “master of his environment”, but be happy with his situation. So what is the logic behind SEO if any? In today’s rapidly evolving digital landscape, success online depends on SEO (Search Engine Optimization). This dynamic field works with a systematic logic, meticulously designed to drive businesses towards a singular goal = conversions. So let’s dig deeper: Strategic SEO prowess is rooted in a triad:…

Google Analytics 4 introduces three new reports that allow you to seamlessly analyze data from your integrated 360º advertising platforms: Campaign Manager 360 Report: A ready-made report that demonstrates how your CM360 campaigns drive traffic and conversions to your website or app. Display & Video 360 report– A detailed pre-made report that shows how effective your DV360 campaigns are in driving traffic and conversions to your website or app. Search Ads 360 report: A detailed…

X has officially started rolling out its ChatGPT rival Grok to Premium+ subscribers. The “rebel” chatbot, which was developed by xAI, is currently limited to US users only, but is expected to expand to more countries soon. Why we care Generative AI is now a crucial tool for SEO and PPC marketers. Industry experts have so far given positive feedback on Grok, praising the chatbot for its superior intelligence and creativity compared to other models….

Google posted a video with three tips for using the search console to identify technical issues that could be causing indexing or ranking issues. Three tips for solving technical problems Google’s three tips for solving technical problems are: Check if the page is indexed or indexable Check if the page is duplicated or if another page is canonical HTML. Review the rendered HTML for code-related issues 1. Is the URL indexable? A common problem that…

The opinions expressed by the collaborators of Emprenderos are their own. Many small businesses often struggle to attract quality leads to their website. This is because there is a common misconception that you need a large budget for advertising, which leaves many entrepreneurs feeling stuck and unsure of how to improve their digital presence. The truth is, search engine optimization (SEO) can help you get consistent leads without having to pay a ton of money…