X has officially started rolling out its ChatGPT rival Grok to Premium+ subscribers.
The “rebel” chatbot, which was developed by xAI, is currently limited to US users only, but is expected to expand to more countries soon.
Why we care Generative AI is now a crucial tool for SEO and PPC marketers. Industry experts have so far given positive feedback on Grok, praising the chatbot for its superior intelligence and creativity compared to other models. This indicates that digital marketers should consider incorporating X’s new chatbot into their strategies to explore the potential benefits.
accessibility Grok is being rolled out gradually, so not all US Premium+ subscribers can use it yet. The release prioritizes long-term subscribers, giving them access sooner, as confirmed in a post from X. The full rollout is expected to wrap up next week.
If you’re on mobile and can’t see Grok, X advises you to update and restart the app before assuming you don’t have access.
Starting. You can find Grok in the X side menu on the web, iOS, and Android. The chatbot can also be added to the bottom menu of the X app for easy access, but the app must be up to date.
How it works. Grok is a conversational chatbot that works similarly to ChatGPT and Google’s Bard. It is powered by an LLM called Grok-1, which was developed using web data as recent as Q3 2023, as well as input from human assistants.
Why is it different? What sets Grok apart from competitors like Bard and ChatGPT is its ability to use real-time knowledge from X and incorporate it into its responses. For example, if you ask ChatGPT “What’s trending in the news today?”, the chatbot wouldn’t be able to answer the question because it doesn’t have real-time capabilities. Grok, however, could answer this question, although it is not clear what the answer would be.
In accordance with xAI:
“Grok is an artificial intelligence modeled after the Hitchhiker’s Guide to the Galaxy, so it’s meant to answer almost anything and, much harder, even suggest what questions to ask!” “Grok is designed to answer questions with a bit of wit and has a rebellious streak, so please don’t use it if you hate humor!”
reactions The response to Grok so far seems to be positive, with some predicting that it could “win the chat AI war.” Former Googler and Abacus.AI CEO Bindu Reddy wrote about X:
“Grok – First Impressions…” “- Class 3.5 Model”. “- I miss the bells and whistles of ChatGPT.” “- makes up for being spicy af.” “- Twitter’s real-time feed is a huge plus.” “It certainly has a lot of novelty value. If Elon can improve it quickly to have lasting value, it could win the Chat AI war. It underscores the fact that winning the commercial Chat AI market versus winning the AGI race can be mutually exclusive TLDR: Grok doesn’t come close to GPT-4 quality, but still has a good chance to be a major player in the Chat AI market.” “Aside from the jokes and profanity, Grok’s answers are so entertaining because they sound so good month smart than other ChatLLM apps Basically RLHF security makes other LLMs dumber… You are killing part of LLM’s brain by censoring it too much.
Digital marketer Edward Sturm also gave his verdict X:
“Grok is crazy. I’m finding so many brilliant ideas and comments THAT were hard to find yesterday.” “Grok is a dramatic level increase in insight. It shows tweets that are hard to find with normal Twitter search. Tweets that contain information that ChatGPT won’t tell you. For creative marketing strategies, this is a game changer. growthhacking #seo #marketingsecrets #startups.”
next steps Grok can only work with text at this time and does not have the ability to understand images or videos, unlike Bard. However, xAI plans to improve the model so that it can also process video, audio and other types of content in the future.
What X says. Describing the chatbot in your X note, Elon Musk said:
“xAI’s Grok system is designed to have some humor in its responses.” “Grok has access to real-time information through the 𝕏 platform, which is a huge advantage over other models. He also relies on and loves sarcasm. I have no idea who could have guided him from ‘this way”.
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