by Marcia Wade Talbert
December 4, 2023
If you are a small business owner, you better invest time and energy in search engine optimization; otherwise, you’ll be lucky if someone finds you online.
Originally published on November 23, 2010
If you’re a small business owner hoping to maximize your online revenue this shopping season, you better invest time and energy into search engine optimization. Otherwise, you’ll be lucky if anyone finds you. “The general concept of search engine optimization is to make the content on your page relevant to the search terms people are searching for,” says Chris Curtis, founder of Web Business Ownership LLC, a business strategy firm Internet based in Newark, Delaware, focused on small businesses.
With that in mind, it’s not too late to make some simple changes to your site so you can reach the hordes of online shoppers hoping to score a deal. Here are three simple things you can do to maximize your online sales.
Look: How do youor Increase your online presence
Think like a user.
Ask yourself, “If I were searching for this, what would I type into Google?” For example, if you sell “cars,” remember that “car” and “car” are relevant keywords that should also be within your page content. “Summon your most creative abilities and work on it,” says Curtis. “The benefits in traffic will be worth the effort.”
sign up
The more sites that link to your pages, the more important your page will be. Post your website link to directories, community boards, forums and blogs. Make sure the site you post the link to is also relevant to the topic of your page. If your page is about “roses,” don’t post your link to a blog about “shoes,” says Curtis. “Doing so will decrease the importance of your link on that page, which means most people won’t click on it and therefore won’t bring you much traffic.”
You name it!
Have you ever gone to a page and wanted to bookmark it (add it to your favorites) only to find that the page has no title? To avoid these issues on your site, you’ll want to make sure each page has a descriptive title. The more descriptive the title, the more likely it is to be found in the search engine. The title should also reflect the content of the page. If your page is about “travel to Philadelphia”, a title such as “Where to go in Philadelphia” or “Travel tips for Philadelphia” would be beneficial.
Read also: Up the ante on your presence on the web
Use these online tools to help you fine-tune your approach to attracting more online traffic:
www.wordtracker.com
A resource that helps you fine-tune your keywords and create an SEO strategy.
www.thesaurus.com
When in doubt, old school methods still work. Use the thesaurus to find keywords and synonyms.
www.wholinkstome.com
A great way to find out who is linking to your website.
RELATED CONTENT: The Library of Congress selects the Association of African American Financial Advisors website for inclusion in the Web Archives
[ad_2]
Source link
