Meta threads now have their own version of hashtags.
Meta calls this new feature “topic tags,” emphasizing how it differs from hashtags by prioritizing a community focus. Topic tags are now accessible to all users worldwide to improve the search functionality in the app.
Why we care While ads aren’t currently available on Threads (although they’re coming soon), marketers can still engage with users and build brand awareness by building profiles and generating organic traffic. Using topic tags simplifies the process for users to discover your posts and engage with your brand.
How topic tags work. Topic tags have some fundamental differences from hashtags, which are offered on its sister platform Instagram:
Since topic tags are not hashtags, brands will not need to add the “#” symbol when adding tags. Topic tags support sentences with spaces. Theme tags support special characters. Only one tag is allowed per post.
Why topic tags? Threads is working to improve the quality of its communities by introducing a new tagging approach, moving away from engagement hacking. Meta is confident that the introduction of theme tags will contribute to this goal while maintaining a user-friendly platform.
What Threads says. Head of Instagram Adam Mosseri told the threads:
“If you share on Threads, it’s a great way to connect with people who are interested in the topics you’re covering.” “For everyone, it’s a great way to dig deeper into your interests. This is just one step in a much longer path to building a space that really fosters healthy conversation.”
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deep dive. Read Search Engine Land’s Threads FAQ to learn more about how the platform works and how it benefits advertisers.
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About the author
Nicola Agius is Search Engine Land’s paid media editor after joining in 2023. She covers paid search, paid social, retail networks and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He has also partnered with SEO agency Blue Array to co-author the Amazon best-selling book Mastering In-House SEO.
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