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Google Ads is updating its betting and gaming policy for specific countries in the US. Starting December 12, Google announced that it will begin accepting and serving ads from: Sports betting of state-approved entities in Vermont. Lottery brokers (which must provide a state license) in Arkansas, Montana, New Jersey and New York. You must apply for certification to be eligible to promote these ads. Why we care. Advertisers who want to run these sports betting…

Google is updating its cryptocurrency and related products policy to provide clear guidance on the scope and requirements for advertising cryptocurrency coin trusts. Starting January 29th, US-targeted advertisers offering Cryptocurrency Coin Trust will have to be certified and meet specific Google requirements, according to its announcement. Why we care. If you are advertising Cryptocurrency Coin Trust in the US, be sure to apply for certification and meet Google’s requirements now. Preparing now will prevent any…

Google Merchant Center is a valuable but overlooked resource for e-commerce advertisers. It offers free analytics on product performance, pricing, demand and more. This article shows how to mine these insights to make smarter decisions about inventory, pricing, and assortment. We’ll explain how to pull data from Merchant Center into BigQuery for powerful analytics and use the Shopping Content API to automate feed updates. Manage Google Merchant Center data Google Merchant Center offers a set…

Digital platforms that focus on conversation offer a unique extension to performance campaigns. Because they are more trustworthy and authentic, conversations about consumer issues, recommendations and brands drive opinions and purchases. These platforms are uniquely positioned as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns. In addition to valuable consumer insights, tools like keyword targeting, auction pricing, and CPC strategies improve advertiser…

Businesses are increasingly using the Internet of Things (IoT) these days to make the most of data from various connected devices. And this data can be especially useful for improving search engine optimization (SEO). By using information from IoT devices, as a business you can update your SEO strategies, learn how users behave and what they like, helping to create better and more personalized online experiences. Read on to know more about it. Understanding IoT…

Google published an announcement of upcoming changes to its cryptocurrency advertising policies and advises advertisers to be aware of the changes and prepare to comply with the new requirements. The next updates pertain to Google’s cryptocurrency and related products policy for cryptocurrency coin escrow ad. The changes are expected to take effect on January 29, 2024. Cryptocurrency trusts are financial products that allow investors to trade shares in trusts with substantial amounts of digital currency….

Search engine optimization (SEO) is extremely important in today’s digital environment because visibility and accessibility are key factors. The foundation of any successful internet business is SEO, which boosts business exposure, traffic and sales. However, businesses trying to navigate this complex space often face difficulties due to the complexity of SEO. This is where SEO companies become essential allies, using their knowledge and tactics to propel organizations to new frontiers. kA 5:ClQ=ECQmkDA2?mv2:?:?8 :?D:89E :?E@ $t~…

Why You Need SEO Optimization for Your Business in 2023** If you have a website, blog, or online store, you probably know that SEO (Search Engine Optimization) is essential to get more traffic, leads and sales. But do you know how SEO works and why it is so important to your business success in 2023? In this article, I’ll explain what SEO is, how it can help you grow your business, and why you should…

seo Ok, let’s talk about SEO (Search Engine Optimization). It’s like the compass that guides Google to your website. Think of SEO as setting up neon signs on the Internet highway, directing traffic to your site. You want to sprinkle relevant keywords like magic fairy dust on your content, speed up your site (because nobody likes to wait), and make sure it looks good on mobile. Oh, and if you’re feeling a little lost in…

WordPress has released version 6.4.2 that contains a patch for a critical vulnerability that could allow attackers to execute PHP code on the site and potentially lead to a full site takeover. The vulnerability was traced to a feature introduced in WordPress 6.4 that was intended to improve HTML parsing in the blog editor. The issue is not present in older versions of WordPress and only affects versions 6.4 and 6.4.1. An official WordPress announcement…