Google is updating its cryptocurrency and related products policy to provide clear guidance on the scope and requirements for advertising cryptocurrency coin trusts.
Starting January 29th, US-targeted advertisers offering Cryptocurrency Coin Trust will have to be certified and meet specific Google requirements, according to its announcement.
Why we care. If you are advertising Cryptocurrency Coin Trust in the US, be sure to apply for certification and meet Google’s requirements now. Preparing now will prevent any problems when the update goes into effect next year.
Certification Advertisers can promote complex financial products such as cryptocurrency exchanges and wallets on Google Ads, but must be certified by Google. Certification is mandatory for all ad formats and advertisers must meet local licensing criteria.
To become certified, advertisers must to apply on Google.
Local laws Ads, products and landing pages comply with the legal requirements of the target country or region. This policy will apply globally to all accounts that advertise these products.
penalty Accounts will not be suspended without 7 days notice.
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