Google published an announcement of upcoming changes to its cryptocurrency advertising policies and advises advertisers to be aware of the changes and prepare to comply with the new requirements.
The next updates pertain to Google’s cryptocurrency and related products policy for cryptocurrency coin escrow ad. The changes are expected to take effect on January 29, 2024.
Cryptocurrency trusts are financial products that allow investors to trade shares in trusts with substantial amounts of digital currency. These trusts provide investors with capital in cryptocurrencies without direct ownership. They are also an option for creating a more diversified portfolio.
Google policy updates coming in 2024 aim to outline the scope and requirements for advertising Cryptocurrency Coin Trusts. US-targeted advertisers will be able to promote these products and services as long as they comply with the specific policies described in the updated requirements and are also certified by Google.
The updated policy changes are not limited to the United States. They will be applied globally to all accounts that advertise Cryptocurrency Coin Trusts.
Google’s announcement also reminded advertisers of their obligation to comply with local laws in the areas where their ads are targeted.
Google’s approach to violations of the new policy will be to issue a warning first before imposing an account suspension.
Advertisers who do not comply with the updated policy will be notified at least seven days prior to possible account suspension. This period of time gives advertisers an opportunity to address non-compliance issues and return to compliance with the revised guidelines.
Advertisers are encouraged to refer to Google’s documentation on “On the certification of restricted financial products.”
The deadline for the policy change is January 29, 2024. Advertisers of Cryptocurrency Coin Trusts will need to pay close attention to the updated policies to ensure compliance.
Read Google’s announcement:
Cryptocurrencies and Related Products Policy Updates (December 2023)
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