Digital platforms that focus on conversation offer a unique extension to performance campaigns. Because they are more trustworthy and authentic, conversations about consumer issues, recommendations and brands drive opinions and purchases.
These platforms are uniquely positioned as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns. In addition to valuable consumer insights, tools like keyword targeting, auction pricing, and CPC strategies improve advertiser performance.
Join Josh Zimmerman, Senior Director of New Business Partnerships at Reddit, in his insights SMX Next session and learn more about performance in the context of conversations. Zimmerman explains how advertisers can take advantage of platforms like Reddit’s wide variety of active communities, which cover a wide range of topics and interests. Advertisers can leverage these communities for targeted campaigns, aligning brands with the various passions and interests of the user base.
Watch the session therefore you can:
Understand how Redditors use the communities and conversations within them to make more informed purchasing decisions. Identify different targeting options that allow advertisers to be part of these conversations. Design and implement campaigns in the context of discussions around your brand.
Once you attend the sessionyou will have a unique advantage: targeting in the context of authentic conversations.
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About the author
Reddit is a network of over 100,000 communities where people can immerse themselves in anything through experiences built around their interests, hobbies and passions. Reddit users submit, vote, and comment on content, stories, and discussions about the topics that matter most to them. From pets to parenting, there’s a community for everyone on Reddit.
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