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The art and science of search engine optimization (SEO) has become essential for businesses looking to establish a strong online presence. SEO is the practice of optimizing the content and structure of your website to improve its visibility on search engines like Google. By following a few basic principles, you can improve your website’s performance and ensure that your search results are as optimal as possible.
Although there are other search engines, Google is known as the SEO King. We (the people of the world wide web) standardize on Google and others will likely return similar results. Conversely, if Google sets critical criteria for your ranking, it would be detrimental to ignore them. For this reason, I recommend to anyone selling a product that these basic principles be at the top of your must-have list for any web developer you hire to build your website. big or small
Google’s algorithm, Panda, was originally introduced as a standalone algorithm designed to penalize websites with thin or low-quality content. While Google doesn’t typically announce specific algorithm updates, we do know that Panda functionality has been built into the basic classification algorithm.
Google introduced the concept of “mobile-first indexing” to adapt to the changing way people use the Internet. Mobile indexing is an approach Google uses to rank and display search results, focusing primarily on the mobile version of a website’s content rather than the desktop version.
Google PageSpeed Insights is a web-based tool provided by Google that helps website owners and developers analyze the performance of their web pages and make improvements to improve the user experience, “potentially” (also certainly) leading to higher search engine rankings, better user engagement and faster loading times for your web pages.
It’s important to note that the bar is set very high for this tool. If you can get your mobile score anywhere above 60, I’d call that a success. The criteria outlined below are the core areas that website owners can most quickly impact to increase their scores.
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