Latest Posts (6/534)

Unpredictable Google core updates can wreak havoc on your website traffic, making it difficult for you to keep up with the ever-changing search landscape. But what if you could future-proof your online presence and boost your search rankings, even during the most volatile algorithm changes? This in depth white paper reveals the essential technical SEO strategies you need to improve your online presence and increase your search rankings, even during the most volatile algorithm changes….

Six months ago, I covered the famous (not) “belt” comments about the changes coming to Google Search in the coming months. Well, Andy Simpson posted a recording of Danny Sullivan, the Google Search Link, making these comments and I thought it would be nice to hear them now, 6 months later. Here’s what Danny said word for word then: There is so much going on with Google in terms of ranking right now. There’s a…

A new era of custom AI models is emerging. Known as custom GPTs (pre-trained generative transformers), these tools allow SEO professionals to leverage the capabilities of language models like ChatGPT and adapt them to their unique processes and philosophies. This article covers the benefits of custom GPTs and provides a step-by-step guide to creating your own “Amazing Distance Keyword Opportunity Analyzer,” a GPT specifically designed to identify high-potential keyword opportunities that align with your website’s…

Google’s Gary Illyes confirmed that Google has “suddenly” deindexed a “large number of URLs” from the Google Search index last February. He said this was done because Google’s “perception of the site has changed”. Gary said this at the SERP Conf back in mid-April. Gary said on stage At 10:40am in the interview, “Since February, where we suddenly decided that we’re de-indexing a lot of URLs on one site just because the perception or our…

Responsive search ads (RSA) are the bread and butter of Google Ads search campaigns. Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google removed Expanded Text Ads (ETA). The magic behind RSAs is that by providing multiple titles and descriptions, Google Ads will try different combinations and determine which ones work best. These combinations are also tailored to better match…

Danny Sullivan, Google’s search link, said yesterday X who has read the community feedback related to the March 2024 core update and general feedback about search quality over the past few months. He said there are places where Google can do better, but it won’t happen overnight. Sullivan wrote, “I’ve spent a great deal of time looking at comments over the last few months, digging into sites, writing thoughts, and talking to people internally.” “I…

Cleanrooms are becoming essential for today’s marketers, providing access to critical advertising data and powerful customer insights. But not all cleanrooms are created equal. Join LiveRamp’s next webinar Sweet Success: Hershey’s recipe for improved advertising effectiveness to hear how Hershey’s is driving growth with clean data rooms as a key ingredient for unified insights and measurement. You’ll learn how Hershey’s uses data cleanrooms to: Build queries and visualizations with templates to scale distributed analytics in…

This week’s Ask An SEO question comes from Aleksandar, who asks: “Is there a role for product questions and answers for a fashion brand, which only sells its own branded products, besides the obvious question about the sales/delivery/returns process?” Yes, there is absolutely a role for product Q&As and collection/category FAQs. This applies to all niches and industries and is especially relevant in fashion, even more so when the company markets its own products. But…

In 2022, ChatGPT took the world by storm with its generative AI capabilities. But this was not the beginning of AI. AI has always been a part of search engine optimization (SEO). Google uses AI to inform its algorithms. Marketers use AI to analyze, optimize and create their content. Today, as AI improves rapidly, it is a bigger part of SEO than ever before. Here’s what you need to know about using AI for your…

Will generative AI mean the end of internet search and SEO as we know it? Adobe Stock Generative AI could change the nature of internet search forever as more and more people choose to access information through tools like ChatGPT. Could internet search (as we know it today) die out altogether? And what does generative AI mean for the search engine optimization (SEO) industry, an industry worth approx. 68 billion dollars per year. Read on…