Latest Posts (5/523)

A year ago, Google Gemini (formerly known as Bard) started linking sources as citations, and we were happy. Well, it seems that in most cases, Gemini has stopped linking to sources. I think this started about a week ago, but I’m not sure when. I noticed this on Wednesday of last week and then Glenn Gabe posted it X too and i thought oh wait did gemini really stop connecting? Honestly, I don’t use Gemini…

Google has simplified the process for using imported user data to create audiences in Google Analytics 4 (GA4). This eliminates the need for users to visit a website or app before joining designated audiences. Google’s official announcement says: “We’ve made it easier to use imported user data with audiences. Now, the data you upload, joined by User ID or Customer ID, can be used to qualify users for your GA4 audience immediately, without them having…

In the ever-evolving landscape of digital marketing, search engine optimization (SEO) remains a cornerstone of online success. Nowhere is this more evident than in Dubai, a dynamic hub of innovation and entrepreneurship where companies strive to stay at the forefront of the digital realm. As technology continues to advance and consumer behaviors evolve, the future of SEO in Dubai is marked by emerging tactics and cutting-edge technologies that promise to reshape the digital marketing landscape….

Google rigged ad auctions and inflated costs to boost revenue, hurting advertisers, the Justice Department argued last week in the US antitrust lawsuit against Google. What follows is a summary and some slides from the DOJ’s closing platform, specific to search advertising, that support the DOJ’s argument. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.” Also, monopolists don’t have to take into account rivals’ ad…

It appears that Google Search is testing showing only local listings from Google Business Profiles for many types of “near me” queries. So when you search [dentist near me] or [indian food near me] and so on, you only get local listings and no web search results. I can’t personally replicate this, but I had two people notify me of this over the past few days. First it was Melanie Funderburk who posted a video…

Google’s John Mueller said X who believes that Google will remove the disavow link tool “at some point” in the future. Bing dropped the disavow link tool from Bing Webmaster Tools in September 2023, and I suspect that Google will also drop it from Google Search Console. Rowan Collins asked John: “Any discussion about following suit and removing the disallowance tool in Search Console? Or is there just a way out of manual penalties once…

Google may end the Google Search Console opt-out link tool in the future. John Mueller, Senior Search Analyst at Google, said to X, “At some point, I’m sure we’ll remove it,” referring to the opt-out link tool. What Google said. John Mueller responded to questions about the opt-out tool, suggesting again that most sites don’t need to use the feature. Here are those posts: At some point, I’m sure we’ll remove it. I’m tempted to…

Canonical URLs can be confusing to the layman, but knowing what it is and how it affects search engine results for your business can save you headaches later. — Getty Images/Os Tartarouchos If you’re trying to improve your site’s search engine visibility, using canonical URLs is a good strategy to use. Canonical URLs affect how your website content is displayed in search results. Let’s look at how canonical URLs work and some common mistakes to…

A PPC professional’s job goes beyond launching paid search campaigns. An equally important task is to optimize and scale these campaigns for maximum effectiveness and impact. This requires digging deep into performance data to uncover valuable insights that can inform optimization strategies. The data from your paid search campaigns contains a wealth of insights waiting to be discovered. By analyzing metrics, keywords, competitive landscape, and user paths, you can identify opportunities to improve targeting, messaging,…

Over the past week, Statcounter has reported to many that Google lost significant market share in the US and worldwide from March to April 2024. It turns out that this was some sort of reporting error, and Statcounter has updated the data the weekend. People like it Glenn Gabe i Danny Goodwin he immediately said the data looked wrong and they were right. Goodwin published a story Sunday about that too. Statcounter originally and erroneously…