A new era of custom AI models is emerging. Known as custom GPTs (pre-trained generative transformers), these tools allow SEO professionals to leverage the capabilities of language models like ChatGPT and adapt them to their unique processes and philosophies.
This article covers the benefits of custom GPTs and provides a step-by-step guide to creating your own “Amazing Distance Keyword Opportunity Analyzer,” a GPT specifically designed to identify high-potential keyword opportunities that align with your website’s existing ranking.
From plugins to custom GPTs
The arrival of GPT-4, available in ChatGPT Plus, ushered in a new era with the introduction of plugins. These plugins extended the functionality of the already robust language model by integrating it with third-party tools.
This integration allowed ChatGPT to perform previously unattainable tasks, such as synchronizing with Google Sheets for in-depth keyword data analysis or using Noteable for data manipulation in shared databases.
However, ChatGPT plugins had their limitations. They offered unique approaches that often struggled to manage the complexities of specific niches and complex SEO activities.
With the sunset of ChatGPT plugins, custom GPTs took center stage. Unlike plugins, GPTs are standalone AI models, each designed from the ground up to meet specific requirements. These models are not just for expanding functionality; they create unique solutions perfectly suited to the tasks to be performed.
Imagine having a dedicated SEO GPT that can understand jargon and industry best practices while leveraging built-in features like DALL-E imaging or advanced data analytics to consume and analyze large datasets. This level of customization unlocks a whole new realm of possibilities in SEO workflows.
Building Your Competitive Edge: Why SEOs Need Custom GPTs
Prebuilt GPTs can be both impressive and powerful. The GPT library is full of GPTs built for SEO and designed to handle complex initiatives like keyword ideation and analysis, creating content summaries, on-page analysis, and more. But here’s the secret sauce: SEO isn’t just about automation; it’s an art form perfected by your unique approach.
This is where custom GPTs come in. Imagine having an AI partner specifically designed to understand your SEO philosophy. You’ve spent years building your niche expertise; now, a custom GPT can take advantage of this knowledge. It becomes an extension of your strategic thinking, analyzing data through the lens of your unique approach to SEO.
It’s not about replacing your experience; it’s about amplifying it. Custom GPTs become tireless assistants, automating mundane tasks and allowing you to focus on the strategic nuances that make you an outstanding SEO.
Dig deeper: 9 of the best custom GPTs for SEO in the GPT Store
From theory to practice: building a real-world GPT
Imagine a custom GPT designed specifically to identify high-potential keyword opportunities within striking distance of your website’s ranking.
This ‘striking distance’ keyword opportunity analyzer would be a powerful tool, saving you time and effort to uncover hidden SEO gems. Better yet, you can build this tool based on your unique approach to SEO, and you don’t need to be a programmer to do it.
Here’s a look at how we could create this custom GPT using ChatGPT’s conversational GPT builder. This innovative platform removes the complexity of custom GPT development. ChatGPT Builder has an easy-to-use interface that feels more like a conversation than coding.
Simply interact with the platform, providing clear instructions and training data and the creator will guide you step-by-step through the process.
This intuitive approach makes creating custom GPTs accessible to SEO professionals of all technical backgrounds, allowing you to harness the power of AI regardless of your coding experience.
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1. Identify the target: fix the sight
Let’s start by clearly defining the goal of the GPT. In this case, we want you to analyze your website’s existing keyword rankings and identify keywords where you’re already ranking on the second or third page of search results (amazing distance).
These keywords represent low-hanging fruit with the potential to generate significant traffic by increasing rankings at the top of the SERPs with focused SEO efforts.
2. Name and appearance: a touch of personality
Then we choose a name that reflects the GPT’s function: Striking Distance Keyword Opportunity Analyzer. We can even leverage DALL-E to generate a creative image that visually represents this concept.
3. Formation of the vault of knowledge: Feeding the machine
This is where our experience comes into play. We will provide the GPT with a selected training dataset, including:
Examples of datasets
We’ll give the GPT a sample Semrush ranking data export to train it on what entries to expect and what to do with them. Define the position, volume, URL, and other fields that GPT will need to parse on the uploaded datasets.
Specific experience in SEO
This is our secret sauce. What makes our GPT unique is the experience we add to it. We will share our different approach to SEO analysis in terms of amazing distance scanning.
Make sure your training data includes:
Your unique SEO perspective. How do you define striking distance keywords? Why surprising remote keywords are a good SEO opportunity.
Expected departure
By providing details about the exact output we expect (eg, .csv file, table format, specific columns), GPT can perform the analysis as intended, providing useful information from the start.
Be as detailed as possible: describe all the columns you want to include, how the GPT should calculate or analyze the data, and how you want the results to be prioritized.
For example, if your site has 200 pages with amazing distance opportunities, define how the GPT should prioritize them.
Remember, the quality and relevance of your training data is paramount. While it’s important to provide sufficient data, focus on high-quality, curated information that aligns with your specific SEO approach and expected outcome.
Configuration settings
By default, the GPT creator does not enable advanced data analysis, which is required to read and analyze .csv files.
Once you’ve locked your training data, click the Configure tab and select Advanced Data Analysis as the capability.
4. Refine your GPT through testing
The GPT Builder uses a conversational interface to build on the left side, with a test environment on the right side. This allows you to iterate through your GPT while testing.
You may need to refine the training data based on GPT performance. See this as an ongoing conversation with your GPT, constantly honing their knowledge to maximize their potential as an SEO superpower. It took me over 20 iterations to get the output to match my expectations.
Also, consider comparing the GPT output to your own analysis. This will allow you to adjust their training data until it meets your expectations.
5. Unleashing Your SEO Superpower: The Power of “Affine” Analytics
Congratulations! You’ve built an amazing remote keyword opportunity analyzer custom-trained to reflect your unique SEO approach.
This GPT becomes your SEO partner, identifying high-potential keywords that might slip under the radar of traditional tools. Analyze data through the lens of your expertise, saving you time and effort to uncover hidden SEO gems.
Now, the power is in your hands. You can choose to publish your GPT to the library for all users to benefit from, keep it to yourself, or make it available to anyone with the direct link.
Efficiency and experience combined
Custom GPTs are powerful because they augment your SEO workflow, combining the efficiency of automation with the power of your unique SEO expertise.
Of course, you could recreate this analysis with a complex spreadsheet, but it would be time-consuming and error-prone. Custom GPT, however, has freed you from the tedious task of creating analytics, allowing you to focus on strategic SEO implementation.
This is not a substitute for your experience; it amplifies it, making you a more efficient and effective SEO. Don’t be afraid of the ‘bot revolution’ – embrace it as a tool to boost your SEO skills and achieve better results.
Bonus: The Amazing Distance Keyword Opportunity Analyzer we’ve built here is now available in ChatGPT’s GPT library.
Dig deeper: GPT-4 vs. Google Cloud: performance comparison on 9 SEO tasks
The opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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