Latest Posts (90/573)

Do you work on an enterprise e-commerce site? If so, you likely need to optimize massive amounts of product pages using a product information management (PIM) system. This article covers a step-by-step process of optimizing bulk products for SEO, highlighting some Excel formulas and third-party tools like ChatGPT and Grammarly to help make the process go faster for title, meta descriptions and product copy optimization. Manage and optimize e-commerce product data I will use some…

For the past 25 years, we’ve dedicated ourselves to the science and craft of building a search engine. We’ve developed completely new ways to search, powered by our latest AI advances, whether it’s searching visually with Lens or in different modes, using images and text with multisearch. In fact, people now use Lens for 12 billion visual searches per month, a fourfold increase in just two years, and a growing number of those searches are…

Google’s John Mueller responded to a question on Reddit about backlinks and suggested that focusing too much on backlinks could be a waste of time, a statement that fits a Google pattern over the past six months Backlink checkers prioritize their backlinks differently The person who asked the question wanted to know why the backlink checkers show different backlinks and no consensus, especially for this site that was “relatively new” but fully indexed. Backlink checkers…

At a recent Yext Summit, 27-year-old search marketing expert Duane Forrester shared tips on how to become a better SEO and develop the skills to better anticipate where search marketing is headed. Who is Duane Forrester and why his advice matters Duane Forrester is one of the rare search marketers who has experience on both sides of the search box. He has 27 years of experience in the search industry, with nearly ten years as…

meta tags in the application routerPage Titles: Each page should have a unique and descriptive title using the component provided by Next.js. Include relevant keywords in the title to improve search engine visibility.// application router import head from “next/head”; function MyPage() {come back (Title of my page {/* Page content */} );} export MyPage by default; 2. Meta descriptions: Include a concise and compelling meta description for each page, as it may appear in search…

NxtGen Marketing NxtGen Marketing Releases Practical SEO Guide eBook for Increasing Small Business Online Visibility Ebook: The Ultimate Do-It-Yourself Guide to SEO for Startups and Small Business Owners The complete guide to empowering small businesses with SEO knowledge and increasing their online presence TORONTO, March 28, 2024 (GLOBE NEWSWIRE) — NxtGen Marketing today announces the launch of its latest e-book, The Ultimate Do-It-Yourself SEO Guide for Startups and Small Business Owners. This comprehensive guide is…

WordPress security researchers at Patchstack released their annual State of WordPress Security white paper showing an increase in critical and high severity vulnerabilities, highlighting the importance of security for all websites in the WordPress platform. XSS is the top WordPress vulnerability of 2023 There are many types of vulnerabilities, but the most common by far was cross site scripting (XSS), accounting for 53.3% of all new WordPress security vulnerabilities. XSS vulnerabilities generally occur due to…

Researchers have issued warnings for eleven separate Elementor plugins with 15 vulnerabilities that could make it possible for hackers to upload malicious files. One of them is classified as a high-threat vulnerability because it could allow hackers to bypass access controls, execute scripts, and obtain sensitive data. Two different types of vulnerabilities Most of the vulnerabilities are Stored Cross Site Scripting (XSS). Three of them are including local files. XSS vulnerabilities are among the most…

Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now offers six new automated features designed to give advertisers easy access to creative best practices. Why we care These updates offer advertisers simpler ways to create campaigns and receive creative support, which could be especially beneficial for small and medium-sized businesses (SMBs) with limited resources. Smart headlines. This new tool automatically generates a variety of…

Facebook and Instagram advertisers filed a $7 billion class action lawsuit against Meta in San Francisco. They claim the social media giant exaggerated ad viewing figures by up to 400%, leading them to pay inflated premiums for placing ads on its platforms. Potential reach metric. Advertisers suing Meta allege that the potential reach metric used by the company to determine ad costs depends on the total number of social media accounts rather than individual users….