How Google is improving search with generative AI

How Google is improving search with generative AI

For the past 25 years, we’ve dedicated ourselves to the science and craft of building a search engine. We’ve developed completely new ways to search, powered by our latest AI advances, whether it’s searching visually with Lens or in different modes, using images and text with multisearch. In fact, people now use Lens for 12 billion visual searches per month, a fourfold increase in just two years, and a growing number of those searches are multimodal.

With new advances in generative AI, we’re reimagining what a search engine can do. With this powerful new technology, we can unlock entirely new types of questions you never thought search could answer and transform the way information is organized, helping you sort and make sense of what’s out there.

Today we’re sharing a look at our first steps into this new era of search, and you can try these generative AI capabilities first in Search Labs, a new way to access early experiments in Search.

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About the Author: Ted Simmons

I follow and report the current news trends on Google news.

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