Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently.
The platform now offers six new automated features designed to give advertisers easy access to creative best practices.
Why we care These updates offer advertisers simpler ways to create campaigns and receive creative support, which could be especially beneficial for small and medium-sized businesses (SMBs) with limited resources.
Smart headlines. This new tool automatically generates a variety of ad titles tailored to Reddit’s unique audience. To use it, advertisers just need to enter their website URL.
Creative Asset Trimmer. This new tool allows advertisers to crop images to fit Reddit’s ad format specifications, making the upload process simpler.
Lowest cost automatic bidding strategy. This new tool is designed to help advertisers maximize campaign results within their budgets by automatically setting an ad cost amount. Originally used by advertisers focused on traffic and simple creation, it’s now available to those with conversions and installs goals.
Average daily budgets. This update automates advertisers’ daily budgets to align with total spend for the week, reducing the need for manual adjustments to accommodate fluctuations in spend.
Updated campaign management. Reddit has improved its duplication and bulk editing functionality to now allow advertisers to duplicate existing campaigns, ad groups, or ads and use them as a template for new ones. In addition, the bulk editing tool includes a new user interface, which facilitates faster campaign edits and optimizations.
Report improvements to the Reddit dashboard. Reddit has updated its Dashboard UI to improve clarity for advertisers tracking their campaign performance in real-time. The updates offer improved usability, new charts showing performance metrics, and additional report filtering options for personalized tracking.
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What Reddit says. Reddit’s vice president of marketing and business growth, Jim Squires, said in a statement:
“Every campaign on Reddit is unique, and we focus on meeting the needs of our advertisers while providing best practices around creative, strategy and campaign management.” “Through automation, our goal is to make it easier to create the best and most relevant advertising experiences for both advertisers and users. Smart Headlines, for example, is an intuitive tool that all Reddit advertisers can leverage to effectively connect with your audience.”
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