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The popular Beaver Builder WordPress Page Builder was found to contain an XSS vulnerability that could allow an attacker to inject scripts into the website that will be executed when a user visits a web page. Beaver builder Beaver Builder is a popular plugin that allows anyone to create a professional-looking website using an easy-to-use drag-and-drop interface. Users can start with a pre-designed template or build a website from scratch. Stored Cross Site Scripting (XSS)…

On March 5, Google, the world’s largest search engine, implemented algorithmic improvements which affected millions of websites, some to the point where they no longer appear in search results. Google dominates Internet searches, accounting for more than 80% of all searches global search engine traffic. It’s a household name. With the latest update of its Useful Content Update (HCU) first released in 2022, Google estimates removed 40% of low quality and unoriginal content. Poor definitions…

A few months ago, I wrote an article on how to get your website to the top of Google. I discussed the importance of search engine optimization, content strategies, keyword research, and search intent. If you lay your SEO foundation after this article, you are ready to create content that will rank in Google. But what kind of content is it? It’s the content that visitors to your home page value. If someone finds one…

Meta launched new targeting options and audience insights in its Advantage+ shopping campaigns. These new capabilities allow you to generate detailed reports on your audience and target people interested in your products or services who have not yet made a purchase. Why we care Better understanding of your audience enables more effective campaign optimization, while precise targeting capabilities help reach high-value consumers. Both aspects can lead to increased conversions and overall campaign success. Improved audience…

ChatGPT announced that starting today it is rolling out the ability for everyone to use it without having to register or log into the service. Apart from some missing features, the same functionality is available in the free service that was previously available to users who signed up for a free account. Use ChatGPT instantly OpenAI is releasing ChatGPT 3.5 availability to the public instantly without having to log in or register for the service….

Walmart is expanding its retail media business to include small sellers and international suppliers. In addition, it opens Walmart Connect to brands that have not traditionally sold their products in its stores, such as auto dealers and financiers, known as “non-endemic” marketers. What is Walmart Connect? Walmart Connect is Walmart’s rebranded media group, acting as the retail giant’s advertising division. It provides a platform for advertisers to connect with potential customers across multiple channels, including…

Google is investigating an issue that causes incomplete data in Ad Manager reach reports. Ad Manager reach reports with dynamic date ranges such as “Last week (Sun – Sat)” or “Last 93 days”, or fixed date ranges with later start or end dates to March 20, 2024, will include incomplete scope reporting data for any orders or Line items still actively posting beyond March 20. Why we care Affected users can access Google Ad Manager,…

Perplexity, an AI-powered search engine, plans to introduce native advertising to related questions, according to Adweek. How will it work? Related questions, which include links to sources, account for 40% of Perplexity queries. Therefore, Perplexity plans to add relevant questions related to brand sponsorship along with organic questions. Brand safety. It will be “a top priority,” Perplexity chief business officer Dmitry Shevelenko told Adweek. when The details are few. All we know is that it’s…

Google Ads Vehicle Listing Ads (VLA) are now available and open beta in the UK, Denmark and France. Previously only available in open beta in the United States, Canada, and Australia, VLA will also be rolling out soon to the Netherlands, Italy, and Spain at the end of the second quarter of the year. Why we care. If you’re a business or seller trying to sell vehicles in the UK, Denmark or France, VLA can…

ChatGPT now includes “more prominent” links to sources in its replies for paid users, OpenAI announced. However, the links will not appear in the free version of ChatGPT. Why we care Brands, SEOs, and content creators of all sizes have been very considerate about the parasitic nature of generative AI. Big AI companies like OpenAI have consumed large amounts of web content and provided answers without attribution. Adding links is a step in the right…